Dog Haus Worldwide, the Pasadena-born chain known for tricked-out hot dogs, burgers, and its biergarten concept, is rolling into San Fernando this week with a new Dog Haus Biergarten, part of a fast-expanding national growth play. The San Fernando opening hits as the brand lines up dozens of additional U.S. locations, plus its first moves outside the country.
As reported by the Los Angeles Business Journal, Dog Haus operates about 60 stores across 12 states and is working through an aggressive development pipeline. That includes a newly announced 50-unit expansion largely targeting the Midwest, along with multi-unit deals in Florida, Ohio, and Arkansas. The company told the Business Journal it expects roughly 15 openings this year, is planning three stores in Mexico later in 2026, and aims to reach 300 locations within three years while expanding into Puerto Rico in the spring. The outlet also noted that the brand’s celebrity partnerships generated unusually strong early social buzz during its Jake Paul collaboration.
Local Opening This Week
On the local front, Dog Haus lists a San Fernando outpost at 1003 San Fernando Rd on its official location page, where the restaurant currently shows as “Coming Soon.” According to a San Fernando Valley Sun events post, a grand opening celebration is set for March 11, with neighbors invited to come check out the new biergarten.
CEO's Growth Play
Dog Haus Chief Executive Michael Montagano laid out a four-point, five-year strategy that starts with lowering buildout costs by buying and renovating existing bars and simplifying operations, as detailed in the Los Angeles Business Journal. Montagano summed up the philosophy by saying “a business should grow like a tree,” and the company has carved the U.S. map into 15 regions overseen by area directors or master franchisees. He also told the Business Journal that Dog Haus plans to elevate two franchisees from its syndicate into chief-officer roles next month to help steer the rollout.
Celebrity Partnerships Fuel Growth
The brand has leaned on celebrity and influencer tie-ins to crank up national awareness, most notably a 2024 partnership that put Jake Paul on the company’s board and signed him to a 25-store development agreement, according to Restaurant Dive and the company’s press release. Those collaborations have spawned limited-time menu items and in-store events aimed at driving traffic and attracting large franchise groups. Industry coverage portrays the strategy as equal parts marketing megaphone and recruiting tool to land multi-unit operators and area directors.
What It Means For San Fernando
The Dog Haus Franchise Disclosure Document reports that average gross sales for franchised Dog Haus biergartens open more than one year as of Dec. 31, 2024, were roughly $1.85 million, while fast-casual locations averaged about $1.45 million, figures that help explain the brand’s eagerness to grow, per the Dog Haus Franchise Disclosure Document. For San Fernando, the new Haus is expected to bring extra evening foot traffic and hourly restaurant jobs as the chain tests its community-focused biergarten model outside its California base.
