Downtown Phoenix just got a vertical mini neighborhood, and it is hard to miss. Sol Modern, a 29-story mixed-use tower loaded with nearly 750 luxury apartments and a big spread of street-level retail, is now a defining piece of the Roosevelt Row skyline. Two sprawling amenity decks, multiple pools and a long list of on-site services are all designed to make the high-rise feel like a self-contained community. That ambition helped the project snag a CoStar Impact Award this year for both its scale and how it engages the street.
Taking up a full city block at 50 E. Fillmore Street, Sol Modern delivers 747 units and roughly 1.3 million square feet of residential and retail space into the heart of downtown. As reported by CoStar, Chicago-based LG Development kicked off construction in 2023, opened pre-leasing in April 2025 and wrapped the project at around a $400 million total cost, including roughly $293 million in construction expenses. The development also folds in 99 short-term furnished residences.
Monthly asking rents start in the low $1,700s and reach into the $4,000s, according to Apartments.com. The ownership team has carved out part of the unit mix for furnished, short-stay rentals, and they have brought in Sentral to manage the entire property along with the flexible-stay program, per a partnership announcement on PR Newswire.
Design and amenities
For the look, feel and layout, the development team turned to bKL Architecture and LG Design, while Layton Construction handled the build. The project emphasizes outdoor and shared spaces, with two major amenity decks, multiple pools including one promoted as Phoenix’s largest multifamily pool, outdoor lounges, a spa, fitness turf, a basketball court and a dog park. LG Group’s project announcement highlights those features, and construction trade coverage has detailed the constrained downtown site, the complex foundation work and the careful logistics needed to complete the roughly 1.3 to 1.4 million square foot project and its multi-level parking structure, challenges that have been outlined in trade reporting.
What it means for Roosevelt Row
From the outset, Sol Modern was marketed as a physical connector between Arizona State University’s downtown campus and the Roosevelt Row arts district, a role its developer says is intended to help energize the streetscape and nearby businesses. CoStar also notes that its completion coincided with more than 850 additional units being tracked as under construction in Roosevelt Row, while local coverage followed the project’s topping-out milestone in 2024 as crews pushed to finish interior work before leasing ramped up.
Leasing and next steps
Pre-leasing began in April 2025, and the property’s leasing site currently shows units available for tours and move-ins. On the ground floor, retail is slated to roll out in phases as tenants sign on. For downtown Phoenix, Sol Modern serves as both a new visual landmark and a signal that large, high-end multifamily projects will continue to influence who lives, shops and spends time in the city’s core.
