Teneral Cellars, the women-owned Amador County winery, has planted its flag in Midtown Sacramento, opening a new tasting room and wine lounge in the MARRS Building on 20th Street. The space is set up to pair classic wine flights with nightlife-style programming, from karaoke and trivia nights to live DJs and weekend music, just steps from the Saturday Midtown Farmers Market. Owners say the move from Plymouth lets them keep later hours and run a steady slate of events seven days a week, positioning the spot as both a neighborhood hangout and a mission-driven hub.
According to the Teneral Cellars site, the tasting room sits at 1050 20th Street, Suite 110 in the MARRS Building between J and K streets and is open daily with extended evening hours. The site lists Jill Osur and Lisa Orrell as the tasting room’s owners and includes concierge contact details for reservations and wine-club questions.
On air, KCRA reported that the pair closed their Plymouth location and flipped the lights on in Midtown the day after Thanksgiving to reach a more walkable crowd. The segment and other coverage say the calendar is packed with karaoke nights, trivia, wine-club parties and PRIDE events, with DJs or live music on many Saturdays. The station also highlighted Saturday market tie-ins, including bagels and bottomless mimosas linked to the farmers market right outside the door.
Industry coverage notes that the new tasting room is part of a larger brand strategy that bakes philanthropy into the business model. Wine Industry Advisor reports that Teneral donates 10% of profits to organizations that empower women and fight for racial justice and has contributed more than $300,000 since launching in 2020. The outlet also described a wine-recommendation tool meant to personalize tastings for both first-timers and regulars.
Local food reporting traces Teneral’s founding to 2020 and credits the winery with more than 100 national awards across its whites, reds and rosés. The Sacramento Bee also spotlighted membership options tied to the Midtown lounge, including a limited Swarm 100 Reserve Club geared toward heavy buyers. That mix of awards, club structure and on-site events helps explain why the owners shifted their tasting operations closer to the city’s dining corridors.
What’s Inside and When to Go
The winery’s Teneral Cellars venue listing describes roughly 2,000 square feet of indoor space plus an outdoor patio and notes that outside food and evening events are allowed, making the room flexible for both morning market traffic and late-night programming. The Midtown Association also lists Teneral as a recent Midtown opening and points to its proximity to the market on 20th Street. Weekends, especially during Saturday market hours and early evenings, are the busiest times to drop in.
Whether you wander in after a lap through the Midtown Farmers Market or book a table for a themed night, the new Teneral Cellars tasting room is built to function as a neighborhood spot that blends small-producer winemaking with community programming and a stated commitment to giving back. The owners say they plan to use the Midtown lounge to reach more people, host regular fundraisers and grow their wine-club membership. Expect a mix of brunch-style Saturdays and music-forward evenings as the space settles into its Midtown rhythm.
