Bay Area/ San Francisco

Berkeley Favorite Noor Snags Prime Embarcadero Waterfront Corner

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Published on April 27, 2026
Berkeley Favorite Noor Snags Prime Embarcadero Waterfront CornerSource: Google Street View

Noor Indian Fusion Kitchen, the beloved Berkeley spot known for richly spiced, home-style curries, is headed for the San Francisco waterfront. The restaurant is moving into the space at 100 Brannan Street, the corner unit that previously housed The Socialite Crafthouse & Kitchen, bringing Noor’s menu and a women-owned kitchen to the Embarcadero. Owner and chef Nity Jaiswal is steering the expansion from the East Bay into what is considered one of the city’s most visible waterfront retail corridors.

As reported by the San Francisco Business Times, Noor has officially signed on to take over the former Socialite space at 100 Brannan, and Jaiswal is planning an upscale ambiance and untempered spice for the new outpost. The Business Times also points out that the corner sits next to a developer working on the former Bayside Market site, a reminder that investment along the Embarcadero keeps rolling. Details on the interior build-out and an opening date were not included in the initial coverage.

From Berkeley To The Embarcadero

Noor started life as a cloud-kitchen concept before upgrading to a brick-and-mortar on University Avenue in Berkeley, where it built a loyal following around freshly ground spice blends and home recipes. Noor Indian Fusion Kitchen lays out the restaurant’s origin story and approach to the menu, and listings for the Berkeley location at 1398 University Ave show how firmly it has settled into the neighborhood. Diners regularly single out signature dishes like butter chicken, biryani, and shareable tandoori plates, while reservations and hours are listed on OpenTable.

Space And Setting

The ground-floor corner unit at 100 Brannan is marketed as a turn-key restaurant space with an outdoor patio, multiple type-1 cooking hoods, and sightlines toward the Bay Bridge, according to a commercial listing. Cityfeet highlights the built-in kitchen infrastructure, which should help shorten Noor’s build-out time. Local listings and maps show The Socialite Crafthouse & Kitchen at that address and mark it closed, opening the door for a new tenant; MapQuest lists The Socialite at 100 Brannan.

What To Expect

Noor is expected to adapt its Berkeley menu for a waterfront crowd while keeping the focus on freshly ground spice blends, halal options, and shareable tandoori dishes. Noor Indian Fusion Kitchen presents itself as a women-owned operation centered on home-style flavors elevated for dine-in service, something the Embarcadero setting will showcase with outdoor seating and a service rhythm different from the Berkeley dining room. The move puts a neighborhood favorite into one of San Francisco’s more prominent dining corridors.

No firm opening date has been announced, and Noor’s team has not yet shared a timeline for the Brannan Street location. According to the San Francisco Business Times, the initial reporting did not include a schedule, so permit filings and public announcements will likely reveal the next steps in the weeks ahead.