After a February 2025 blaze tore through their McFarland Parkway diner, BB's Bagels, the family-run shop fans know as Bronx Bagels, quietly made its return to North Atlanta last summer. The new Alpharetta outpost is once again turning out the same hand-rolled, kettle-boiled bagels that used to pull die-hard customers in from across the suburbs.
Co-owners Anna and Ed Siino still run it like a true family operation. Anna, who grew up in the Bronx, and Ed work the kitchen side by side while their daughter handles cream-cheese prep. In a kitchen tour and interview, CBS News Atlanta reported Anna saying they try to keep things "as close to farm to table as we can make it happen" and noted that almost everything in the shop is handmade.
The original McFarland Parkway diner was destroyed in a fast-moving fire on Feb. 2, 2025 that crews said worsened because of a natural-gas line, and no injuries were reported, according to WSB-TV. The owners say their insurance had been canceled months earlier when a carrier pulled out of Georgia, leaving them uninsured when the blaze hit, per the shop's account on the BB's Bagels website. Coverage of a GoFundMe-fueled wave of support and other local reporting documented a fundraising push that helped staff while the Siinos hunted for a new spot.
The family eventually reopened in a compact, takeout-only space off Shiloh Road in Alpharetta, staging a low-key soft launch before a re-grand opening in August 2025 as they worked to restore the full menu. Fox 5 Atlanta reported that the new location started with limited hours while staff eased back into the rhythm of baking and service.
How a True New York Bagel Is Made
BB's keeps the process strictly old-school. Every bagel is hand-shaped, boiled in malt-enriched water, and baked to get the dense chew and glossy crust that New Yorkers swear by. The shop's website spells out the kettle-boil, hand-roll method in detail, and Anna told CBS News Atlanta that they lean on local farms for much of their produce and dairy.
Community Support and What’s Next
The owners credit neighborhood donations and an online fundraiser that had pulled in roughly $70,000 by late February, money that helped them pay employees and secure a temporary selling location, according to The Atlanta Journal-Constitution. With the original oven salvaged from the ashes and regulars already back for weekend runs, the Siinos say they are focused on rebuilding the morning routine that turned BB's into a North Atlanta breakfast habit.
