Reworked designs for one of Buckhead's most-watched pieces of dirt are back in circulation, this time showing a shorter, two-building concept at 3354 Peachtree Road that would add roughly 560,000 square feet just steps from MARTA and Ga. 400. Cousins Properties, which controls the site alongside past partners, says the fresh visuals are still conceptual and that there is no indication the project is about to break ground.
Marketing materials from Cousins describe a roughly 560,000 square foot plan at Tower Place, pitched with easy access to Buckhead retail and transit. The packet shows a shorter, two-building footprint and keeps the program details open, with no firm breakdown yet between office, multifamily or retail space.
How This Differs From The 2019 Pitch
Before Cousins' current concept, Regent Partners had floated a far taller vision for the parcel, a 44-story mixed use tower that called for roughly 560,000 square feet of office space, about 11,000 square feet of street level retail and 62 condos, according to Regent Partners. Regent's project page also highlights the site's proximity to the Buckhead MARTA station and the PATH400 greenway, which helps explain why the block keeps showing up on developer wish lists.
Parking Deck, Rooftop Park And Permits
City building permit records cited in recent coverage show no clear sign that 3354 Peachtree is about to move into active construction, and instead suggest the parcel is being staged for a later build cycle, as reported by Urbanize Atlanta. Next door, Cousins has already wrapped a five level garage expansion that added about 359 parking spaces and a public rooftop park, work that developers say should free up the former surface lot at 3354 Peachtree for denser development down the road.
In a statement to Urbanize Atlanta, Cousins spokesperson Melissa McNamara said, "We regularly revisit design plans for potential new developments. Nothing has changed in that regard." The company has not provided a construction timeline or committed to a specific program mix for the new concept.
What Buckhead Watchers Will Be Watching
The parcel sits at a rare Buckhead crossroads of transit, trail and highway infrastructure, adjacent to PATH400 and within the footprint of the long discussed HUB404 cap park project, according to the HUB404 Conservancy's project materials. Local planners say the real test for the site will be market demand and the practical work of coordinating staging and access with MARTA, the Buckhead Loop and any HUB404 engineering before anything can move from renderings to permits.
For now, the story is incremental. Marketing materials show a sizable concept close to transit, adjacent infrastructure has been upgraded to support denser use, and developers say plans remain under review. The next meaningful signals are likely to show up in updated permits, preleasing activity or formal filings with the city.
