
Hyde Park Village just scored another glossy name for its lineup, as Paige rolls out its first Florida boutique in the heart of South Tampa.
The Los Angeles-based apparel brand has set up shop at 1517 W. Swann Ave., bringing its mix of denim, shoes and accessories to the open-air center. The store is slated to celebrate its official grand-opening event this Friday, with weekday hours posted for walk-in shoppers. Locals can also expect services Paige highlights in other markets, including in-store returns and denim recycling.
Official details and opening plans
Paige's official store listing confirms the Hyde Park Village address, phone number, hours and services such as denim recycling and online returns, per PAIGE. The center's calendar promotes a "PAIGE Grand Opening Celebration" for this Friday and lists the retailer as "now open" in the directory, per Hyde Park Village.
What local reporting shows
As reported by Tampa Bay Business Journal, the Hyde Park Village location is Paige's first Florida outpost and follows the brand's steady expansion into other United States markets. The Business Journal notes that the company already runs boutiques in cities such as Austin.
About the brand
Founded in 2004 by Paige Adams-Geller, Paige describes itself as an international fashion and lifestyle brand for women and men, with products sold in more than 80 countries, according to the company's About page, per PAIGE. The label is widely known for premium denim and operates standalone boutiques along with concessions across the United States and abroad.
Hyde Park Village's retail pull
Hyde Park Village has been quietly, and sometimes not so quietly, stacking its roster with premium and boutique retailers. The shopping center's directory now lists Paige alongside brands including Rag & Bone and Reformation, per Hyde Park Village. The addition fits the Village's ongoing strategy of mixing big national names with homegrown shops to keep the crowds coming in South Tampa.
Jobs and timing
Local hiring posts tied to the boutique show that Paige recruited Tampa-based managers for an April launch, suggesting the store is staffed and ready for the weekend festivities, per a public LinkedIn post. Event listings connected to Hyde Park Village confirm the grand-opening celebration is set for this Friday, giving shoppers an early shot at checking out the new space.
For more on the rollout and store specifics, see Tampa Bay Business Journal and the Hyde Park Village listing from PAIGE. Coverage will be updated after the grand opening with photos and local reaction.









