Athena Club is trading up in a big way, more than doubling its Manhattan headquarters footprint with a lease for the entire 44th floor at 140 Broadway. The direct-to-consumer personal-care brand is expanding its downtown presence as it steps up hiring and widens its retail reach.
As reported by Crain's New York Business on April 27, 2026, Athena Club has struck a deal to relocate its headquarters to the 44th floor of 140 Broadway, a move that more than doubles its Manhattan office footprint. According to Crain's, the lease marks a significant expansion for the brand's New York operations.
Company footprint and hiring
Athena Club still lists a New York office at Athena Club at 915 Broadway, 14th Floor, Suite 1408, on its privacy policy, but the new lease shifts a major chunk of activity downtown. The company has posted several New York-based roles, and a recent LinkedIn listing notes the brand has “doubled our business” over the past 12 months, a hint at why it now needs a much bigger office.
Why 140 Broadway?
140 Broadway has been getting a fresh push in the market, with upgraded tenant amenities and large contiguous floors that appeal to companies trying to scale without hopping from building to building. Recent leasing activity at the tower, including a 22,000-square-foot deal reported last year, and the building's own marketing materials both point to a strategy of pitching larger blocks of space to growth-stage tenants, as covered by Commercial Observer and in the brochure on 140Broadway.com.
What it signals for the market
Athena Club's move fits neatly into the broader "flight to quality" trend in Manhattan office leasing, as tenants hunt for upgraded space and better amenities instead of simply defaulting to the cheapest option. Industry coverage shows New York led the nation in net tenant growth in 2025, creating a backdrop where well-located floors in buildings like 140 Broadway start to look especially attractive to growing brands, according to Allwork.Space.
For New Yorkers, the deal is a reminder that downtown towers remain very much in play for expanding consumer brands and that more corporate hires and retail partnerships could follow as Athena Club completes its buildout and begins shifting staff into the new space. Expect more on staffing and retail moves as that build-out wraps.
