Dragon Alley Coffee Shop is getting ready to bring a fresh caffeine fix to the Third Street Promenade in downtown Santa Monica. A new sign is now posted at 312 Santa Monica Blvd, and build-out work appears to be underway behind the windows. The owners describe the café as a warm, family-focused spot, though they have not yet announced a public opening date.
According to Santa Monica Mirror, the signage for the business went up recently, and the proprietors write on their website that “Dragon Alley Coffee Shop is more than a café.” The outlet reports the owners said childhood coffee moments helped inspire the concept and that they hope to foster a cozy, community atmosphere. No specific opening date was listed on the site.
Where It Will Be
According to Santa Monica Chamber of Commerce, Dragon Alley Coffee Shop is listed at 312 Santa Monica Blvd, placing the new storefront on the edge of the Third Street Promenade. The chamber directory also shows a local phone number and includes the shop in the downtown retail roster while the build-out continues.
Who’s Behind It
A neighborhood blog reports the project is the dream of a couple named Sage and Richard Chand and that the shop's website is still under development as the build-out continues, per Toddrickallen. The owners' messaging stresses bringing people together through “quality coffee, kindness and a cozy atmosphere,” as reported by Santa Monica Mirror.
For now, the posted sign and the chamber listing are the clearest indicators that Dragon Alley is moving toward opening at 312 Santa Monica Blvd. Neighbors and Promenade regulars will likely get a firm date once the owners finish their site and make an official announcement.
