Cary is getting a shot of star power on the pitch as Dreamville Records launches a new men's squad, Dreamville FC, into The Soccer Tournament's 2026 men's field at WakeMed Soccer Park from May 27 through June 1. The team entry comes with a full week of fan-focused festivities and custom, limited-edition kits tied to the event, folding the entertainment-heavy Dreamville brand into TST's high-stakes 7v7 format that pays out $1 million prizes in its men's, women's and mixed competitions.
According to ABC11, the Dreamville takeover will feature meet-and-greets, international food and drink options, live performances and a slate of other fan activations. Dreamville FC's roster reveals and promo drops are set to roll out in the coming weeks on Dreamville and TST social channels, so fans will need to keep an eye on their feeds.
"Dreamville has built something incredibly special," TST CEO Jon Mugar said, praising the label's creative reach and local pull. As reported by WRAL, tournament organizers see the entry as part of TST's broader push to blend intense, winner-take-all soccer with a festival-style atmosphere.
Broadcast, prizes and big-stage exposure
TST has a media-rights deal with NBC Sports that will put 17 matches on NBC, Peacock and the relaunched NBCSN, according to an NBC Sports release. NBC will air select feature games, while NBCSN is set to carry the three $1 million finals. Peacock will stream additional knockout-round matches along with exclusive content, giving TST more national visibility as the stakes rise late in the weekend.
What it means for the Triangle
The move keeps the Dreamville name front and center in the Triangle even as the music festival side of the brand is on pause in Raleigh after its 2025 run. Local officials and organizers have signaled that future festival plans are still being discussed. The News & Observer reports that the sports play gives fans in Raleigh and surrounding communities another way to plug into Dreamville-branded events this spring.
Tickets and what to expect
Tickets and session passes are available through the tournament's official pages at TST ticketing. The 2025 edition of TST drew more than 51,730 fans and nearly 2,000 players from dozens of countries, so organizers and broadcasters are preparing for another packed, festival-style weekend at WakeMed Soccer Park, according to NBC Sports.
