Baer's Furniture is gearing up for a roughly $12 million, two-story showroom in Daytona Beach's fast-growing LPGA Boulevard retail corridor, a move that would mark the chain's first location in Volusia County. The planned store would sit near the I-95 and LPGA interchange, across from the Tomoka Town Center and Tanger Outlets cluster, where several big-box home retailers have landed in recent years. Developers say the site would stack one more large-format furniture destination onto a stretch that is quickly rewriting the retail script on the city's west side.
According to the Orlando Business Journal, Baer's is pitching about a $12 million investment for the LPGA Boulevard location as part of its ongoing push in Central Florida. The outlet notes that the Daytona project represents the company's Volusia County debut and fits a broader pattern of bigger furniture showrooms staking out spots along the corridor.
As reported by the Daytona Beach News-Journal, plans call for an approximately 81,810-square-foot, two-story building on about 5.15 acres just south of the Holiday Inn Daytona Beach LPGA at 137 Automall Circle. Jessica Gow, a land-use attorney representing Baer's, told the paper the parcels are under contract, although company representatives have not publicly pinned down a construction timeline.
Where The Store Would Sit
Commercial listings tied to the LPGA Exchange offering show a two-story, roughly 80,000-square-foot Baer's in site planning on land at LPGA Boulevard and Tomoka Farms Road, immediately west of I-95 and just before the interstate interchange. The broker flyer for the LPGA Exchange plays up its proximity to Tanger Outlets, Sam's Club, and multiple new residential developments that brokers say are fueling demand for more retail square footage.
Why Retailers Are Flocking Here
The LPGA corridor has turned into a magnet for large home-goods and big-box retailers. Rooms To Go and Ashley have opened at Tomoka Town Center, and site work is underway for HomeSense along with a planned City Furniture location, according to local reporting. That clustering, combined with nearby residential projects such as Latitude Margaritaville and the master-planned Avalon Park communities, is creating the daytime population and shopper traffic that national and regional retailers tend to chase.
Next Steps And Approvals
Plans still need to survive Daytona Beach's approval gauntlet. The project must get through planning-staff review, secure a Planning Board recommendation, and then win final sign-off from the Daytona Beach City Commission, local coverage notes. The schedule remains up in the air while Baer's and its representatives finish engineering work and permit filings ahead of any public hearings.
What It Could Mean For Shoppers And Traffic
City planning documents and marketing materials describe the LPGA area as one of Volusia County's fastest-growing retail trade zones, which helps explain the push for additional large-format showrooms. Regional transportation planners and FDOT have long examined upgrades to the I-95 and LPGA interchange to handle congestion tied to that growth, a reminder that infrastructure will be a key factor as new projects roll forward.
Baer's currently lists multiple Florida showrooms on its website and highlights community giving as a core part of its business profile. Permit filings and public hearing dates will ultimately determine when construction can begin, and developers, along with city officials, will be the go-to sources for the official timeline as the project advances.
