Editor's Note: This article has been updated to reflect the correct timeline of the Pendry Nashville sales gallery opening.
SomeraRoad has been operating the sales playbook for Pendry Nashville since fall 2025, with its sales gallery for the 30-story hotel and condominium tower that is set to anchor its Paseo South Gulch project. The developer is banking on the very neighborhood it has been assembling for years to help sell high-priced homes, pitching Pendry-branded residences, hotel-style amenities and a packed slate of restaurants and retailers as a one-stop luxury lifestyle in the Gulch. All of it lands as downtown Nashville keeps luring high-end brands and a growing wave of branded residences.
Pendry Nashville is slated to rise 30 stories, with plans for 180 hotel guestrooms and 146 private Pendry residences, and SomeraRoad already has construction financing locked in. According to a release from Walker & Dunlop, the firm arranged a $253 million construction loan backed by Bank OZK and InterVest Capital Partners. That package is supporting a construction timeline that targets a 2027 opening.
Sales gallery operating in the Gulch
The Pendry Residences sales gallery has been open by appointment since fall 2025, with the project's official site listing a contact number for prospective buyers. Pendry Residences Nashville notes that the gallery is actively taking appointments, and local reporting places the showroom at 620 8th Avenue South, Suite 301. Inside, buyers can review one- to four-bedroom floor plans along with a collection of penthouses on offer.
Prices and the pitch
Coverage of the launch makes clear that the condos are aimed squarely at the seven-figure crowd, with one-bedroom residences starting around $1.25 million and larger homes and penthouses climbing well above that mark. As reported by Nashville Business Journal, SomeraRoad is highlighting its years of work shaping the southern portion of the Gulch as a "huge selling point" for the tower. Additional local coverage in outlets such as HERE Nashville lays out starting prices and floor plan details for those ready to dig into the fine print.
Developer's case: a built neighborhood
SomeraRoad is pitching the tower as the crown jewel of its roughly five-acre Paseo South Gulch microneighborhood and pegs the cost of the project at about $370 million in its materials. As outlined on SomeraRoad's site, the 30-story building is meant to anchor a carefully curated mix of dining, retail and wellness tenants. Pendry's announcement spotlights rooftop amenities, private owner services, and hotel dining that will be available to residents.
What it means for Nashville
Pendry's sales push arrives in the middle of a broader luxury surge in Music City, from Hermès and Equinox to Nobu and a growing cast of high-end hotel flags, that local outlets say is reshaping downtown retail and hospitality. The Tennessean and others have framed those openings as evidence that Nashville is stepping into a higher tier for branded hospitality and retail. For buyers and brokers, the lingering question is whether demand for seven-figure, hotel-backed homes in the Gulch will keep pace as more branded residences hit the market.
