Gwyneth Paltrow’s goop Kitchen looks set to join the Upper East Side’s crowded takeout scene, with fresh signage now up at 346 East 92nd Street. The fast-casual, delivery-and-pickup concept appears to be taking over a longtime workspace tied to Butterfield Market’s kitchen operations, though there is still no public word on when the doors will actually open.
Signage On East 92nd
As first spotted by East Side Feed, goop Kitchen branding is now visible at 346 East 92nd Street between First and Second Avenues. Neighbors are being told to expect a takeout-and-delivery outpost tied to the larger Goop lifestyle brand. That tracks with earlier notices indicating the address was being used for Butterfield Market’s bakery and commissary operations.
Flatiron Debut And Citywide Push
The East 92nd Street space is part of a broader New York rollout. Goop signaled in January that it was ready to expand into the city, with the first Manhattan goop Kitchen planned for the Flatiron neighborhood this summer. Timeout reported that the debut is slated for this year’s warm-weather season, while Eater NY pointed to an East 20th Street address in Flatiron.
What They Will Serve
goop Kitchen pitches its menu as “goop Certified Clean,” which the brand says means avoiding refined sugars, gluten, dairy, soy, corn, peanuts, seed oils and preservatives. In practice, that translates to a lineup heavy on salads, bowls, gluten-free pizza and rotisserie chicken, plus a dessert section that includes dark-chocolate brownies and maple pumpkin bread. The current menu categories and guiding philosophy are laid out on the official goop Kitchen site.
Who Is Running The Food
The culinary program is led by chef Kim Floresca, whose background includes time at Per Se, El Bulli and The Restaurant at Meadowood, according to the brand’s own coverage of its kitchen team. On the West Coast, early reviews have largely treated goop Kitchen as a steady, health-focused option for delivery. The Infatuation singled out the teriyaki bowl and seasonal salads at the SoMa location for particular praise.
Signs Popping Up Around Manhattan
The Upper East Side is not alone. A separate goop Kitchen sign has been spotted at 364 Amsterdam Avenue on the Upper West Side, suggesting the company is lining up multiple neighborhood outposts as it enters the borough. Community blogs and neighborhood watchers have been quietly tracking the rollout, with I Love the Upper West Side noting the Amsterdam Avenue appearance.
So far, there is still no official opening date for any of the Manhattan locations, and goop Kitchen has not responded to local outlets looking for more detail, according to neighborhood reporting. Once the company finally shares firm timelines and full menus, we will see how quickly New Yorkers decide to swap their usual slice for a “Certified Clean” bowl.
