Trung Nguyên E-Coffee, the Houston outpost of Trung Nguyên’s popular coffee brand, is brewing up a bigger footprint in the suburbs with a second local shop opening in Katy Asian Town this Saturday, April 18. The new Katy storefront is set to pour the same phin-brewed Vietnamese coffees and specialty matcha lattes that have drawn lines at the first Houston location, with owners saying the space is designed to handle more coffee dates, laptop time and family hangs.
Where and when it opens
The shop is scheduled to open this Saturday, April 18, at 23015 Colonial Parkway, Suite B‑201 inside Katy Asian Town, as reported by Community Impact. A commercial listing for the Katy Asian Town development confirms the suite number and places the storefront near the I‑10 and Grand Parkway interchange. CityFeet provides the property details and broader context for the center.
Menu and company roots
Trung Nguyên traces its roots to Buôn Ma Thuột, Vietnam, and the E‑Coffee format is built to put traditional phin brewing into a fast-casual setting, according to the brand’s Houston app listing. The first Houston location, which opened in Chinatown in 2025 under owners Tiffany and Stephen Le Jr., trained staff with Trung Nguyên master artisans before launching. Guests at the Katy counter can expect classic cà phê sữa đá and phin pours alongside creative matcha and latte variations, with the app highlighting ceremonial‑grade matcha and the company’s signature phin brews. App Store
How it fits in Houston
The Katy opening follows a recent run of Trung Nguyên expansions in Houston, including a larger sit-down Trung Nguyên Legend cafe that soft-opened on Bellaire in March, which food writers say showcases the brand’s more theatrical presentations. Local coverage has described the Bellaire flagship as a bet on Houston’s appetite for elaborate Vietnamese coffee experiences, while E‑Coffee serves as the quicker, counter-service sibling in the family. Houston Chronicle
Practical details
The brand’s Houston site lists the Bellaire address and shows a Katy "coming soon" entry, and the company offers a rewards app for pre-orders and updates. If you are planning a weekend caffeine run, check the café’s website and social channels for confirmation of hours, soft-open details and any opening promotions. Trung Nguyên E‑Coffee
