A Milwaukee developer is looking to bring a 171-unit senior living campus to the city’s far northwest side, pairing market-rate apartments with a dedicated memory-care building. The complex would rise on vacant land next to Kingdom Faith Fellowship Church at 11919 W. Bradley Road, targeting older adults with a mix of townhouse-style senior flats, apartments and specialized memory care.
What the Plan Would Include
The proposal from Scott Crawford Inc. calls for 101 senior-housing units in townhouse-style flat buildings, along with one- to three-bedroom market-rate apartments spread across five two-story buildings. A separate, two-story memory-care facility with about 70 units would anchor the campus. All told, the plans come to roughly 171 units, and company president Que El-Amin told reporters he hopes to begin construction in the fourth quarter of the year, according to the Milwaukee Journal Sentinel.
Site and Neighborhood
The parcel sits south and east of Kingdom Faith Fellowship Church and was most recently marketed as a church campus at 11919 W. Bradley Rd. The site is described as a roughly 15-acre former church campus with a 19,000-square-foot building and a large parking area, according to local reporting by Urban Milwaukee. The planned senior campus would be noticeably larger in scale than many of the surrounding low-rise homes and neighborhood institutions.
Rezoning and Approval Path
To make the townhouse-style senior units possible, Scott Crawford is seeking a rezoning of the site. The City Plan Commission has set a public hearing on the request for Monday, April 27, 2026. Meeting materials note that the hearing will be held in a hybrid format, with options to testify in person or virtually, along with instructions for submitting written comments. If the commission recommends approval, the rezoning would then head to the Common Council for a final vote, following the typical process laid out by the city’s planning office.
Who Is Behind the Proposal
The project is being led by Scott Crawford Inc., headed by Que El-Amin. The firm has taken part in other regional housing efforts, and Milwaukee County materials list the company as a partner on recent affordable-housing projects, giving the team experience with larger housing campuses. Those earlier efforts provide some context for Scott Crawford’s strategy of pairing different levels of housing and care within a single development.
Why Memory Care Matters
Rising demand for memory care as the population ages is a key factor behind the Bradley Road design. Reporting that cites the National Investment Center for Seniors Housing & Care notes that the number of memory-care units nationwide has increased significantly over the last decade, a trend local planners point to when explaining the push for dedicated memory-care capacity. Developers contend that combining memory care with market-rate units and senior flats can address a broader range of local needs on one campus.
What Happens Next
The April 27 Plan Commission hearing will be the public’s first formal chance to weigh in on the proposal. The commission’s webpage outlines how to register, submit comments and watch the proceedings remotely. After the hearing, commissioners are expected to vote on a recommendation and, if they sign off, forward the rezoning request to the Common Council for a final decision. Residents can review the agenda and project documents on the City Plan Commission site ahead of the meeting.
