A quiet dessert takeover is brewing on Jacksonville's Westside, where a new food-trailer lot anchored by Blackberry Creamery & Cafe is taking shape at the former Rally's at 5615 Normandy Blvd. Owner Raymond Paulk has already rolled a trailer onto the property and is working on utilities and fencing, with an opening targeted in about two months. The plan is to build the concept around ice cream, lemonade and desserts, while leaving room for rotating food trailers and pop-up vendors.
In a statement to What Now, Paulk said, "It will be primarily ice cream, lemonade, and some desserts," adding that other vendors could include barbecue and seafood as the lot fills in. The outlet reports the team has the trailer on-site and is working on a water hookup and basic site prep before opening day.
Paperwork Ties Project To Normandy Address
According to Florida Department of State records, Black Berrys Creamery And Cafe LLC was filed on March 13, 2026, with Raymond N. Paulk Sr. listed as manager and registered agent. The filing lists 5615 Normandy Blvd as the principal address.
A Food-Trailer Park For Normandy Boulevard
The Normandy site will replace a shuttered Rally's parcel and could bring fresh daytime and evening foot traffic back to that commercial stretch. The move tracks with a broader local push to activate spaces with mobile food options. Jacksonville Beach recently weighed boardwalk events and food-truck rally pilot programs to energize public areas, as reported by News4Jax.
When To Expect It
Paulk told What Now the team is still about two months out and is focused on prepping utilities. Locals can expect vendor announcements once hookups and fencing are finished. Updates will follow when an opening date is set and the vendor lineup is in place.
For now, keep an eye on the former Rally's lot at 5615 Normandy Blvd for new signage and trailer activity as Blackberry Creamery & Cafe gets ready to flip the switch. We will continue tracking vendor rollouts and share confirmed opening details as they are available.
