Van Nuys favorite Sweet E’s is packing up its sprinkles and heading straight for Beverly Hills, staking out a new storefront at 9637 S. Santa Monica Blvd in the city’s shopping corridor. The move has been teased heavily on social media, but the owner has not revealed a public opening date yet, keeping locals in a kind of cupcake cliffhanger.
Signage And Instagram Buzz
The bakery’s Instagram feed has been hinting hard at a Beverly Hills debut, and the activity on the block is backing it up. Local spotter Toddrick Allen recently flagged “coming soon” signage at 9637 S. Santa Monica Blvd, with the windows papered over and the space next to the former Sprinkles storefront clearly in transition. An official opening date has not been shared publicly, so for now it is all frosting, no calendar.
From Van Nuys To Beverly Hills
Founder Erica “Sweet E” Tucker launched the bake shop in 2009, then built it into a national e-commerce operation alongside local delivery and event work. The online menu from Sweet E’s Bake Shop spotlights treats like the Ultimate Confetti Birthday Cake, a Chocolate Drip Cake, cupcakes, and customizable logo and photo cookies. Custom creations and corporate gifting have been key ingredients in the brand’s growth so far.
Where It Fits On Santa Monica Boulevard
The Beverly Hills storefront slides into a high-profile dessert gap on the strip. It sits next to the erstwhile Sprinkles location, which has been a conspicuous vacancy since the cupcake chain closed its shops late last year. According to Toddrick Allen, the specific space Sweet E’s is taking over most recently housed a psychic shop. The Los Angeles Times previously chronicled Sprinkles’ abrupt Dec. 31, 2025 closure of all storefronts, a move that helped set the stage for a broader reshuffle in the neighborhood’s dessert scene.
Timeline And The Tease
Tucker confirmed the Beverly Hills expansion in a message to What Now Los Angeles, and the bakery leaned into its brand on Instagram with the line “Beverly Hills is about to turn pink.” The post framed the shop as a long-held wish finally coming to life, but it did not offer a grand-opening date or any sneak peeks inside. For now, the announcement functions as a soft tease while buildout carries on and fans keep refreshing their feeds.
Ordering And Pickup For Now
Until the Beverly Hills doors swing open, Sweet E’s is sticking with its current setup. The bakery continues to take online orders and runs a pickup-by-appointment location in Van Nuys at 14845 Oxnard St, while shipping certain items nationwide, according to its contact page on Sweet E’s Bake Shop. Curious customers who pass by the new storefront will likely be the first to spot any ribbon-cutting hints, and the company’s social channels remain the go-to source for official updates. We will report a confirmed opening date once Sweet E’s shares one publicly.
