Wilcrest is about to get a lot sweeter. Froosta Ice Cream is setting up shop in Southwest Plaza at 11922 Wilcrest Dr, with plans to turn a 1,376-square-foot space into a full-on dessert stop later this spring.
Permit Records Lay Out Timeline, Cost and Scope
Paperwork filed with the Texas Department of Licensing and Regulation shows the project under registration number TABS2026018078. The filing pegs May 1 as the construction start date and May 31 as the target completion, with an estimated $50,000 going into the buildout of the 1,376-square-foot tenant space.
The state description calls for an interior finish-out for an ice cream and dessert shop, including installation of equipment, service counters, plumbing, electrical, lighting and interior finishes, with no structural changes planned.
Owner Confirms Spring Opening
What Now Houston reached local lead Rahil Sunsara, who confirmed that Froosta is slated to open this spring, although an exact opening date and menu details are still under wraps. The outlet also notes that the brand's social media presence is minimal so far, with a Facebook page that appears to be under construction.
Finish-Out Points Toward a Full Dessert Counter
The permit language about equipment and service counters hints that Froosta may be gearing up for more than basic scoops, with a setup that could support sundaes, shakes or other plated desserts. The registration also lists the project as tenant-funded, according to the same Texas Department of Licensing and Regulation project page, which often signals an owner-operated concept rather than a major franchise rollout.
Where This Fits In Locally
Southwest Plaza is a neighborhood strip center that already houses small retail and service businesses, and Froosta will slot in alongside those local operators. With construction set to kick off in May and permits already on file with the state, nearby residents can expect to see interior work begin as the space is transformed into a dessert shop.
As Froosta wraps up its buildout and releases menu or opening details, local coverage and the company’s social channels should firm up the exact debut date. This story will be updated as more information becomes available.
