The long-vacant stretch that once held Flea World in Sanford may finally be headed for a major reboot. A new master plan has been filed to reshape more than 100 acres along U.S. 17-92, replacing the weed-choked lot with housing, commercial space, and a potential large institutional user. For a corridor county officials have long branded as blighted, the filing drops the project squarely into formal review.
As reported by the Orlando Business Journal, Lake Mary-based Integra Land Company submitted the master development plan on May 12. The submittal parcels the site for mixed housing and commercial use and notes that Goodwill Industries is eyeing a major mixed-use project on one portion of the property. According to the Journal, the Goodwill component would plug into a broader Reagan Center redevelopment, with Integra positioning the overall site for a phased buildout.
Legal filings show the project's scale
Seminole County records tied to the Reagan Center spell out entitlements for roughly 110 acres and up to 1,003 multifamily units, along with commercial and senior-living uses, according to county planning documents. Those materials also underline that the project is expected to roll out in phases, with separate site-plan reviews, utility agreements, and transportation studies required for each phase before any vertical construction can begin.
What's in the filing
The conceptual layout breaks the property into multiple commercial lots, apartment blocks, and space for a hotel. Marketing materials show smaller pads along the highway aimed at retail or light-industrial users. A commercial listing for parcels tied to the Reagan Center mirrors the master-plan layout and touts ready-to-market lots on U.S. 17-92, suggesting the developer intends to time land sales or leases with infrastructure buildout. Integra’s setup also leaves room to reserve one tract for an institutional partner, the Journal reports.
Neighbors and environmental concerns
Traffic and seasonal flooding have been recurring flashpoints at earlier hearings, with nearby residents warning that wetlands and key intersections will need serious stormwater and traffic fixes to absorb new development. Coverage of the project’s prior review rounds captured those concerns and the developer’s assurances that stormwater systems would meet county standards, according to reporting by WESH. County staff notes in its files that each phase must submit transportation studies and satisfy all stormwater requirements before it can move forward.
A building boom on the corridor
The Flea World land is not the only big site in play along this stretch. Recent filings include Kolter’s 510-unit Alton Seminole proposal and a multi-phase overhaul of Seminole Towne Center, signaling that developers are zeroing in on the same corridor for denser, mixed-use projects. Hoodline previously covered the Kolter apartment filing in April, and Spectrum/MyNews13 reported new details late last year about plans to bring a warehouse-club anchor and residential space to the mall property, offering regional context for the broader redevelopment push. Planners and neighbors say the cluster of proposals will test the corridor’s capacity for traffic, utilities, and workforce housing.
What happens next
Integra’s master plan now heads through Seminole County’s review pipeline. Recent docket items indicate the county requires a conditional utilities agreement and phased approvals for water and sewer capacity before permits are issued. A county filing tied to Phase I authorizations notes that developers must fund system capacity improvements and coordinate utility design as part of site-plan reviews, which come ahead of any construction permits. Residents can track public hearings and planning documents through the county’s online portal.
For now, the submittal marks a pivotal administrative step on land that has sat empty since the flea market was torn down more than a decade ago. It finally gives local officials and neighbors something concrete to pore over as project details and timelines take shape. We will keep an eye on county filings and public notices as the Reagan Center proposal works its way through hearings and reviews.
