Miami is getting a new condo tower with a clubby twist, courtesy of DJ Kygo and his Palm Tree Crew brand.
Property Markets Group, together with Lion Development Group, Eden Residential and Sterling Equities, has unveiled plans for a Palm Tree-branded condominium in Miami. The 37-story tower is slated for 31 Northwest 10th Street and is being marketed as a short-term rental-friendly, fully furnished residence targeting both investors and lifestyle-focused buyers. Palm Tree Crew, the music and hospitality brand co-founded by Kygo and his manager Myles Shear, will run a ground-floor dining and nightlife venue tied directly to the development.
According to The Real Deal, a project press release shows the building is expected to house about 438 fully furnished units, with floor plans ranging from studios to three-bedrooms and list prices running from roughly $500,000 to $1.8 million. The developers have tapped Kobi Karp Architecture & Interior Design for the design. Planned amenities include a pool, fitness center, padel court, spa facilities, a golf simulator and a juice bar, and The Real Deal reports that PMG Residential will handle sales and marketing.
Palm Tree Crew has been steadily expanding from festivals into hospitality and branded venues under Kygo and Shear, with the name now pitched as a lifestyle hook for tourists and owners alike, as detailed by Forbes. The brand already operates club and hotel concepts and is being licensed to operators and developers in several U.S. markets. For condo buyers, a recognizable entertainment label is marketed as a built-in amenity that can help support short-term rental occupancy and nightly rates.
Short-term rental momentum shapes the market
Across Miami, developers have been doubling down on short-term rental-friendly projects, responding to steady tourism and strong investor appetite. Industry roundups say the trend is reshaping neighborhoods like Wynwood and Downtown, with new towers promising flexible rental programs and hotel-style services that cater to out-of-market buyers. As Axios notes, those features are increasingly standard in new launches.
In that context, the Palm Tree-branded project leans hard into its investor pitch. The project's marketing page invites buyers to reserve inventory, underscoring that the building is being framed as a turnkey option for people looking to blend vacation use with rental income.
PMG's busy Miami pipeline
PMG has had a packed Miami schedule this year, rolling out brand-heavy projects across the city. The firm has launched multiple branded developments and recently secured financing for other Wynwood properties, according to The Real Deal. PMG has also started sales for Delano-branded residences and teamed up on a Frida Kahlo-branded condo concept, a clear strategy of pairing entertainment or hospitality brands with residential product. Together, those projects give PMG a sizable footprint in both Brickell and Wynwood as it brings this new Palm Tree tower to market.
For prospective buyers, the fine print still matters. Miami-Dade requires owners who operate transient rentals to register for Convention & Tourist tax accounts and to collect applicable state and local taxes. Municipalities and homeowner associations can add more layers of rules, according to Miami-Dade County. In other words, even in a building billed as short-term rental-friendly, buyers need to confirm condo bylaws, licensing requirements and tax collection obligations before signing on.
Developers say that branded amenities and in-house rental programs are designed to make the process feel turnkey for investors. The paperwork, though, still lands squarely on the owner's desk.
