Target is staring down a new federal class action in New York from a shopper who says the chain’s “yogurt covered” snacks do not contain any yogurt at all, even though the label suggests a healthier treat. The complaint zeroes in on Target’s private-label Favorite Day and Good & Gather products and asks a judge to order label changes and award damages. The case landed in the U.S. District Court for the Eastern District of New York earlier this month.
What the complaint says
According to ClassAction.org, the complaint filed May 11 says plaintiff Victor Sierra, a Farmingdale, N.Y. resident, bought a 6-ounce package of Favorite Day Blueberry Yogurt Covered Mini Pretzels at a Target in East Farmingdale in March 2025 and relied on the “yogurt covered” claim on the front of the bag. The filing, brought by attorney Joshua D. Arisohn of Arisohn LLC, asks the court to certify a class of New York purchasers and to order corrective labeling and monetary relief.
“Unbeknownst to consumers,” the complaint states, “the Products are not made with yogurt, yogurt powder or any similar ingredient.” ClassAction.org notes that the lawsuit describes the coating instead as a “confectionary coating” made of sugar, palm kernel oil, nonfat milk, whole milk powder, whey powder, palm oil, soy lecithin and vanilla, ingredients the suit says do not provide yogurt’s probiotics and other touted benefits.
What the plaintiff is asking
The lawsuit claims Target violated New York’s consumer protection and false advertising laws and seeks compensatory and statutory damages, restitution, injunctive relief and attorney fees. As reported by Top Class Actions, Sierra argues that Target profited by selling what is essentially a candy-style coating as “yogurt covered,” and that the labeling could have reached millions of shoppers.
Not the first time
This is not the only fight over so-called “yogurt covered” snacks. Consumer advocates have tracked a run of similar lawsuits challenging products that are marketed with yogurt language but allegedly covered in candy-style coatings. Truth in Advertising lists past cases against Sun-Maid and other snack brands over nearly identical claims.
Target's response and next steps
Target has not publicly weighed in on the case so far. Outlets covering the filing say the retailer had not issued a statement by their deadlines. Supermarket News reported it had not received a response from the company. The case is titled Sierra v. Target Corporation, No. 2:26-cv-02799, in the Eastern District of New York.
Legal implications
The complaint relies on New York’s consumer protection and false advertising statutes, which allow consumers to sue over allegedly deceptive business practices and, in some situations, seek treble damages. The filing cites New York General Business Law sections 349 and 350, provisions frequently used in packaging-label disputes because they permit both monetary and injunctive relief, according to the New York State Senate.
What to watch next
The case is just getting started. The complaint was filed May 11, and the first moves from Target, including any response or motions, along with a scheduling order, will shape whether the suit advances as a statewide class action. If the case survives those initial challenges, key moments will include Target’s formal answer, briefing over class certification and discovery into the products’ ingredients and how they are marketed.
