Oakberry, the fast-growing global açaí chain, is doubling down on Waikīkī. The brand is set to debut a new counter inside the Park Shore Waikīkī hotel this weekend, with a grand opening event on Saturday morning and regular hours kicking in the very next day. Expect the same build-your-own bowls and layered signature combos that have already turned Oakberry into a Hawaii habit.
Opening details
The Park Shore counter is scheduled to host its grand-opening ceremony this Saturday at 10 a.m., with doors open daily from 7 a.m. to 8 p.m. starting Sunday, May 10, as reported by KITV. Park Shore general manager Matt McGuigan told KITV the hotel “was excited to welcome Oakberry Hawaiʻi” as part of its ongoing push to boost guest amenities right at the edge of Waikīkī Beach.
Oakberry's Hawaii footprint
Oakberry planted its first Oʻahu flag at Kapolei Commons last May, where the shop has been dishing out customizable bowls with a long list of toppings, according to Aloha State Daily. The company had already laid the groundwork in 2024, when it announced a multi-unit franchise partnership with Açaí Partners Hawaiʻi, a deal designed to support several locations across the islands, per a release on PR Newswire. The locally operated Oakberry Hawaiʻi group has been pitching sustainably sourced açaí and made-to-order toppings as a key part of its appeal.
What's next
Oakberry Hawaiʻi told KITV that a third Oʻahu location is on deck for Aina Haina later this summer. Bonny Amemiya, who leads Oakberry's Hawaii operations, described the Waikīkī debut as “an exciting milestone” in the company’s island-wide expansion. The new Park Shore counter will stick close to the Kapolei playbook, with a menu that features the same signature combos alongside build-your-own creations.
Why this matters
The Waikīkī opening lands in the middle of a broader açaí and superfood bowl surge, as more diners lean on quick, relatively nutritious grab-and-go options. Industry analysis points to strong growth for the açaí market over the coming decade. Market research from Expert Market Research highlights rising demand for organic and sustainably sourced açaí, a trend Oakberry is clearly leaning into with its Hawaii operations.
