Ariana Grande is rolling an official Eternal Sunshine tour merchandise pop-up into downtown Austin, with the shop set to run Monday through Saturday at 800 Congress Avenue. Doors will be open daily from 10 a.m. to 8 p.m., and you will not need a concert ticket to get in. The pop-up lands just before Grande’s sold-out Moody Center run later this week.
According to San Antonio Express-News, the official shop operates June 22 to 27 at 800 Congress Ave., with hours set for 10 a.m. to 8 p.m. daily and no tickets required to browse or buy. The Moody Center event page lists Grande for three nights in Austin on Wednesday, Friday and Saturday, with each show scheduled to start at 8 p.m. The Friday date also happens to be the pop star’s 33rd birthday.
What the pop-up will sell
Elite Daily reports that the Austin pop-up will stock tour-exclusive vinyl, tees, hoodies, accessories and the r.e.m. bear keychain, with certain pieces available only at merch pop-ups or stadium booths. The outlet’s merch guide pegs prices at roughly $15 for keychains up to $85 or more for hoodies, which gives fans a ballpark for budgeting. The shop is also expected to feature items tied to Grande’s upcoming eighth album, "petal," alongside Eternal Sunshine tour pieces.
Pop-up crowds and restocks
The San Francisco stop on this pop-up run drew long lines and saw some items sell out on opening day, with fans lining up before sunrise, according to International Business Times. Early sellouts there, along with social posts from that weekend, suggest Austin buyers should be ready for heavy demand and limited quantities of the most popular merch. If you have your heart set on a specific item, plan for the possibility that it could disappear quickly.
Tips for shoppers
Plan to arrive early, bring a payment card and build in time for lines. The official tour shop lists “store exclusive” pieces and pre-priced bundles on Ariana Grande's official shop. Elite Daily notes that some items are only sold at pop-ups or stadium booths, so it is worth checking online stock and mapping out your day if you plan to hit both the downtown shop and the Moody Center. And remember, you do not need a Moody Center ticket to visit the pop-up.
Austin’s temporary merch stop is a rare chance to score official tour gear without a seat inside the arena. With limited runs and likely crowds, a little strategy and a lot of patience could pay off. For last-minute updates or any restock alerts, keep an eye on the official shop and the venue’s event page before you head out.
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