Cartel Roasting Co. quietly flipped on the lights at 6 a.m. Monday at 8018 W. 3rd St., serving its first shots at what is now the Tempe- and Palm Springs-born roaster's first Los Angeles cafe. Early risers who showed up for day one were met with opening-day giveaways and free coffee, turning the Beverly Grove corner into a pre-work caffeine meetup.
According to WestsideToday, the new storefront is pouring drip coffee and three pour-over options alongside espresso drinks and seasonal specials like a strawberry espresso lemonade and a yuzu blackberry tonic. The outlet reports that Cartel teased "prizes, new merch, and more" on Instagram, and that staff at a preview event highlighted the Burundi Nkanda pour-over as a standout pick.
Menu and hours
Cartel Roasting Co.'s locations page lists the Beverly Grove shop at 8018 W. 3rd St., with daily hours from 6 a.m. to 6 p.m. The cafe's food lineup includes breakfast sandwiches plus pastries and viennoiserie, with lunch items set to roll out later in the day.
Community-backed expansion
The 3rd Street debut is part of a broader, community-driven growth plan. Instead of turning to private equity, Cartel has leaned on equity crowdfunding, inviting regulars and fans to become investors, a strategy detailed by KJZZ. The goal is to keep ownership closer to home while funding new locations like the Beverly Grove outpost.
Opening-day logistics
Local event listings also flagged the freebies. An event post on Patch noted complimentary totes and free coffee for early visitors, though the exact counts varied across different announcements. Translation: anyone chasing swag on day one could expect a line forming ahead of that 6 a.m. door time.
Photos accompanying early coverage were credited to Dolores Quintana. For the company’s full menu details and investor materials, see WestsideToday and Cartel.
