Cincy Charity Snags $10.8 Million Lifeline From Walmart And P&G

Matthew 25: Ministries, a Cincinnati-based disaster-relief nonprofit, just scored a $10.8 million philanthropic investment from Walmart in partnership with Procter & Gamble to beef up its national response fleet. The funding will cover additional laundry trailers, multi-service shower units, tow vehicles, and generators so crews can move in faster after storms and floods. The goal is to stage units, so most communities sit within about an eight-hour drive, cutting the wait for hot showers, clean clothes, and basic supplies for families picking up the pieces.

What the funding buys

According to Walmart, the $10.8 million will pay for seven laundry trailers and multi-service shower units, plus tow vehicles and generators that will be spread across eight regional hubs. The expanded fleet is expected to support about 48 activations annually by June 2027 and will be stocked with donated products from P&G brands including Tide, Bounty, Pampers and Crest. Walmart also noted that associates teamed up this week with P&G and Matthew 25 to pack disaster-relief care kits that will ride on those units when they roll out.

Matthew 25 expands its reach

Matthew 25 says the investment will let the nonprofit strategically position new units to reach communities more quickly, building on years of on-the-ground deployments. “This continued commitment from Walmart, supported by P&G, is a game-changer,” CEO Tim Mettey said. In a press release, Matthew 25: Ministries reported it shipped more than 23 million pounds of supplies in 2025 and reached more than 32 million people worldwide.

Local impact for Cincinnati

As the Cincinnati Business Courier reported, the donation underscores Cincinnati’s role as home base for a major disaster-response hub. The nonprofit’s volunteer and warehousing operations in the region already handle large-scale shipments and will serve as the logistics anchor as the expanded fleet is staged and deployed across the country.

How it will work on the ground

The partners say the effort combines Walmart’s funding with P&G’s co-funding and product donations and builds on P&G’s Tide Loads of Hope mobile laundry network to deliver immediate services after disasters, according to Business Wire. By pre-staging trailers in regional hubs, the teams say they expect to reach affected communities within the critical first 24–36 hours, offering showers, laundry and essential personal-care items.

Matthew 25’s Blue Ash operations will remain the central logistics base as the fleet grows nationwide, and the organization says it will coordinate activations with local officials and retailers. For Cincinnati, the investment ties a homegrown nonprofit’s warehouse and volunteer power to a national response network backed by two of the country’s biggest consumer brands.