Edomae-style sushi is getting the handroll treatment on East 10th Street, as Rollcraft, a counter-only handroll bar, readies for a June 9, 2026 opening at 77 E 10th St. The intimate space is built to seat about 24 guests and will serve Edomae-style sushi as handrolls with a noticeable Korean influence. Owner Joo Young Yang describes the concept as an approachable, chef-driven counter experience that puts cured and carefully temperature-managed fish front and center.
Where and when
According to Rollcraft, the restaurant is slated to open June 9 at 77 E 10th St and is already sharing updates via email and Instagram. The project also shows up in Community Board 3’s September 2025 minutes under "Rollcraft 77 Corp," where the application is listed as administratively approved, per Community Board 3.
Menu and service
The opening menu will spotlight Bluefin Tuna Akami Zuke, Hiramasa Sesame Salt, and Cherry Tomato Katsuobushi handrolls, as reported by What Now New York. The outlet quotes Yang saying the concept is "inspired by the vibrant, fast-paced, and high-quality dining culture of New York City," and notes that service will take place entirely at the handroll counter for roughly 24 guests.
How it fits in
Handroll-only counters have carved out their own lane in the city’s sushi landscape, offering quicker, counter-focused experiences in place of full omakase marathons. A recent guide from The Infatuation highlights multiple dedicated handroll bars across New York, and Rollcraft’s emphasis on cured and aged fish plus a sake-forward beverage list drops it neatly into that growing trend.
Practical details
Rollcraft lists an email contact and social links for anyone tracking the opening. The piece in What Now New York notes a beverage program of beer, wine, and premium sake offered by the glass, including bottles that some sushi counters only sell whole. If everything stays on schedule, Rollcraft is set to add a compact, theater-like handroll counter to the East Village roster in early June.
The East Village already boasts several counters and omakase-style spots built around quick, chef-forward service, and if Rollcraft opens on time it looks poised to join that conversation with a tight handroll menu and a sake-savvy drink list that should work for both committed regulars and curious walk-ins.
