Health-minded West Bloomfield shoppers are about to get another place to grab a cold-pressed fix. Pure Green, the national juice bar chain, is planning a new location at The Boardwalk Shopping Center on Orchard Lake Road. A local franchisee has reportedly secured the space, although the company has not put a grand opening date on the calendar yet. When it lands, the shop will add one more health-forward counter service option to the Orchard Lake corridor near W 14 Mile Road and the nearby Whole Foods.
What Now Detroit reported yesterday, that Pure Green is eyeing a spot at The Boardwalk at 7001 Orchard Lake Rd and identified George Taylor as the local franchisee. The outlet also noted that real estate firm Gerdom Realty recently represented a franchiser for the lease and that an opening date has not yet been announced.
Where It Will Be
The Boardwalk is a long-running strip center on Orchard Lake between Maple and 14 Mile that mixes national brands with local operators. Commercial property listings show Michael Murphy of Gerdom Realty as the broker for the plaza, according to CommercialSearch, and those listings flag several available inline retail suites. With that kind of footprint and tenant mix, the center lines up neatly with a quick-service concept like Pure Green.
What It Will Sell
Pure Green locations focus on cold-pressed juices, superfood smoothies, açaí bowls, steel-cut oatmeal bowls and sourdough toasts. Flavors on the national menu include the golden girl blend with carrot and pineapple, watermelon, lemon ginger and toast lineups like avocado smash and almond butter. The brand's franchise site also notes that stores are supplied with pre-bottled cold-pressed juices and reports more than 150 locations open or in development nationwide, per Pure Green Franchise. That setup and menu match what has been reported for the planned West Bloomfield shop.
Other Michigan Outposts
Pure Green is not new to Metro Detroit. The company already operates in southeast Michigan with locations at Partridge Creek, Birmingham, Rochester and Novi, among others. Delivery platforms and store locators show multiple units in the region and confirm the brand's presence in the area, as seen on DoorDash. For people running errands along Orchard Lake Road, the West Bloomfield spot would simply be the latest grab-and-go option for smoothies and cold-pressed juice.
Who Signed The Lease
What Now Detroit names George Taylor as the franchisee behind the West Bloomfield opening and reports that Gerdom Realty represented the franchiser on the deal. Commercial broker records and local leasing listings that show Michael Murphy at Gerdom Realty as the listing agent for The Boardwalk help back up the brokerage role. According to What Now, the outlet has reached out to the new franchisee and is still waiting for a comment.
Why It Matters
Pure Green is in a growth spurt nationally. QSR Magazine reported that the brand accelerated its expansion and was closing in on 100 open locations by early 2026. That kind of momentum helps explain why the chain is targeting suburban retail strips like The Boardwalk that offer steady daytime traffic and a draw from nearby grocery anchors. For West Bloomfield, the new shop would add one more health-oriented counter service stop on an already busy commercial stretch.
