Landmark Properties has kicked off construction on The Standard at Kennesaw, a project local reporting describes as the first new purpose-built student housing community in Kennesaw in years. The plan calls for 656 student beds across 157 units just minutes from the Kennesaw State University campus, adding one more off-campus option as both the school and the surrounding housing market keep growing.
According to the Atlanta Business Chronicle, Landmark has released a rendering by Niles Bolton & Associates and moved ahead with on-site construction. The Chronicle notes the unit and bed counts and frames the project as a walkable rental option for students who want to live close to campus.
Campus growth is driving demand
Kennesaw State reported record enrollment of 51,375 students for Fall 2025, a 7.4% increase over the prior year, according to the university's own data. It is the seventh straight year of enrollment gains, a streak that helps explain why developers are rolling out more purpose-built student housing in the metro. New off-campus beds like The Standard at Kennesaw are being marketed to students who want to stay near campus amenities and class schedules without living directly on university property.
Where the project fits in Landmark's pipeline
Landmark already knows the neighborhood. Its projects page lists nearby communities such as The Retreat at Kennesaw, and the company has introduced several other "The Standard" properties in college markets around the country. The firm’s broader deal activity also highlights institutional interest in student housing, with a Landmark joint venture having sold an eight-property portfolio that included regional assets, per Business Wire.
Details such as timing, unit mix beyond the listed bed and unit counts, and leasing plans have not been widely disclosed in public filings. For the initial rendering and project preview, see coverage from the Atlanta Business Chronicle.
