An unidentified automaker has quietly taken a first look at setting up shop at AllianceFlorida at Cecil Commerce Center, the city-owned industrial park on Jacksonville’s Westside. The interest shows up in Hillwood’s fourth-quarter 2025 report to the city, covering activity from Oct. 1 through Dec. 31, 2025, although the developer notes the prospect had not followed up with specific site requirements by the time that filing was due.
Hillwood’s Q4 report also sketches out a busy pipeline of other prospects. Active leads range from brokers scouting roughly 300,000 square feet to users seeking between 1 million and 1.5 million square feet, and the filing confirms Hillwood exercised an option to extend its master disposition and development agreement with the city through mid-September 2030. As reported by Jax Daily Record, the automobile inquiry remained at an early, exploratory stage as of Dec. 31, 2025.
Hillwood Still Running the Park
Hillwood remains the city’s master developer for AllianceFlorida at Cecil Commerce Center and continues to guide the long-term buildout and marketing of the former naval air station for large industrial tenants. The company presents AllianceFlorida as a multi-phase, long-range project intended to draw significant logistics, manufacturing and distribution users, according to Hillwood.
Building E Is Ready For Tenants
One of Hillwood’s newest speculative plays at the park is a 603,529-square-foot cross-dock warehouse on about 45 acres at 5550 POW-MIA Memorial Parkway. The company reports the shell hit substantial completion in mid-October 2025, with the interior office build-out wrapping up in early December. The building has already been toured by prospect teams this year and is being marketed for either a single large tenant or divisible space, as detailed by Jax Daily Record.
Who’s Marketing The Space
Leasing and marketing at AllianceFlorida are in the hands of Cushman & Wakefield’s Jacksonville industrial team, led locally by Tyler Newman and Jacob Horsley. The group highlights industrial leasing and large-format placement as core functions in the market and is the team assigned to AllianceFlorida listings, according to Cushman & Wakefield.
Why Big Users Keep Coming
AllianceFlorida already features million-square-foot facilities for major e-commerce and logistics operations, a pattern that helps explain why automakers, manufacturers and distribution firms continue to give the site a hard look. Local coverage has pointed to the park’s established big-box footprint, including large fulfillment centers for national companies, as a key factor in making the area a recurring target for large-scale users, as reported by WJCT.
For any prospect that chooses to get serious, the immediate next moves would include a formal proposal, reviews of utilities and permitting, and negotiations over incentives and construction timelines. The city keeps tabs on Hillwood’s work and the master development arrangement through quarterly reports and oversight from municipal offices, as outlined in documentation from the City Council Auditor’s Office.
