Neon Jackalope, an adults-only cocktail bar with a neon-lit speakeasy vibe, quietly slipped into The Gruene Grove in Gruene on March 14. Leaning hard into Hill Country folklore, the new spot is aiming to give the tourist strip a later-night option, with a menu built around playful riffs on classic cocktails and bright, eye-catching presentations. The opening adds another nightlife anchor to the increasingly busy Gruene corridor.
According to Community Impact, the bar opened March 14, and bar manager Juan Portales described Neon Jackalope as serving "classic cocktails with a twist." The outlet's New Braunfels coverage included a peek inside the bar and a short write-up that helped put a local spotlight on the venue this week.
The venue's site lists a lineup of signature drinks, including the Neon Moon, Electric Margarita, Tracker Jack, and a Gruene Strawberry, and notes the space is strictly 21 and up. Per The Gruene Grove, Neon Jackalope focuses on evening service, with Friday and Saturday stretching into the late evening. The space is also marketed for private events and sits alongside on-site partners Rhea's Ice Cream and Wurst in Gruene. The bar frames its cocktails around local lore and the Guadalupe River for inspiration.
How Neon Jackalope Fits Into Gruene's Late-Night Scene
Gruene's historic district is built around live music institutions and a steady flow of tourists who show up for concerts, dining and river access. The area is home to Gruene Hall, billed as Texas' oldest continually operating dance hall, which regularly pulls crowds into the district, according to the Gruene Hall website. That built-in audience gives new evening-focused concepts a shot at consistent foot traffic, and operators tend to lean on later hours and event programming to connect with post-show and adult visitors.
What To Know Before You Go
Neon Jackalope is explicitly adults-only, and the property lists event booking options for private gatherings. For the latest hours, menu updates and booking details, the venue directs visitors to its website and contact page, while The Gruene Grove provides a phone number and email for inquiries and event requests. Visitors should keep in mind that hours and offerings can shift on high-traffic concert nights in the district.
