Oakfire Pizza owner David Scotney has snapped up a wooded parcel in Lake Geneva and is pushing to turn it into Swan Creek, an 8,000-square-foot supper club planned near Center Street and Interchange North. Early plans lean heavily into Frank Lloyd Wright-style Prairie lines and pledge to keep much of the site's existing trees and contours. Scotney's team says the project would blend indoor dining, outdoor terraces and event space, and has started working through the city approvals process. The concept has already sparked both enthusiasm and skepticism from nearby residents and local officials.
Property purchase and project basics
According to the Milwaukee Business Journal, Scotney has closed on the wooded site and is pitching Swan Creek as an 8,000-square-foot supper club that would preserve most of the natural landscape. The same reporting notes that project renderings and concept materials show low, horizontal rooflines and bands of windows that echo Prairie-era design associated with Wright.
Plan commission approval pushed the project forward
The Lake Geneva Plan Commission gave the concept an early thumbs-up in late May, recommending it for further consideration and sending it to the Common Council for a final decision. As reported by Lake Geneva News, commissioners highlighted the effort to protect existing trees on the property and noted that the layout calls for outdoor event areas along with expanded seating.
Council concerns and community reaction
Opposition has also surfaced. Ahead of a June 8 council hearing, some aldermen and neighbors flagged traffic and access issues and questioned whether the project might hinge on purchasing a strip of nearby private land next to the Mobil at the stoplight to make the entrance workable. As detailed by WisBusiness, critics have also floated concerns about future menu prices and broader commercial impacts, while supporters point to engineering and traffic studies submitted with the application and cast Swan Creek as a potential boost for jobs and tourism.
Timeline and where to see the plans
Scotney has said the team is targeting a 2027 opening while it works through the city review process, per the Milwaukee Business Journal. Project renderings, FAQs and application documents are posted on the Swan Creek online information hub run by the developers, which they describe as the central place for updates and study materials. Residents who want a closer look can comb through those files to see which approvals are still pending and how the design may change as it moves through City Hall.
