Encinitas is getting a loud, neon jolt of caffeine this week as viral Orange County chain Coffee Dose rolls into town on Friday, June 12. The diner-style “Encinitas Brunch Club” outpost at The Ranch at Rancho Santa Fe is shifting from a limited soft opening into full hours over the weekend, bringing the brand’s maximalist pink-and-mint look and brunch-heavy menu to North County for the first time.
According to the Coffee Dose locations page, the new shop is listed at 162 S. Rancho Santa Fe Road and is slated to officially open on June 12, with hours posted as 7 a.m.–5 p.m. The same page also teases a Palm Springs flagship coming later this year. The site flags the Encinitas spot as “OPENING 6/12” and includes contact details for the new location.
Founder Jeni Castro first launched Coffee Dose out of an 88-square-foot kiosk in Costa Mesa, and the brand shot to viral status in 2018 thanks to cheeky drink names and bold packaging, Forbes reports. That early buzz helped fuel a buildout into a mix of flagships, micro drive-thrus and pop-up formats across Orange County. Forbes also notes that the Encinitas Brunch Club is Coffee Dose’s first shop outside its home county created specifically around a more expansive brunch menu.
What You’ll Find Inside
The Encinitas Brunch Club spans roughly 1,800 square feet and leans into a 1950s-style diner vibe, with vinyl booths, chrome accents and plenty of mint-and-pink trim. Menu items include Disco Cakes soufflé-style pancakes with miso honey butter and a Dose Delux half-pound wagyu burger topped with raclette and roasted garlic aioli, along with the chain’s signature sweet iced matcha and house-made syrups, according to the San Diego Union-Tribune. The shop is also set to pour mocktails, cocktails and mushroom elixirs, and some menu items are labeled seed-oil free or gluten-free for those watching ingredients.
Where It Sits
The Encinitas location fills a storefront inside The Ranch at Rancho Santa Fe, a grocery-anchored center that lists Coffee Dose among its tenants, per Space Investment Partners. The center serves a busy corridor that draws from both Encinitas and neighboring Rancho Santa Fe, and property managers say its recent refresh was geared toward pulling in destination food and beverage brands.
During the soft-opening phase, the Encinitas shop has been keeping reduced hours, with the plan to expand to full 7 a.m.–5 p.m. service starting this weekend, according to the San Diego Union-Tribune. The build-out includes a takeaway window and the removal of some side windows to open up the patio area. The Coffee Dose locations page also lists a Palm Springs site as coming this fall and shows operating hours for its other Orange County stores.
Castro has said she wanted a concept that taps into the market craving cheeky, attention-getting branding, and national coverage highlights Coffee Dose’s deliberate, in-your-face voice as part of its draw, according to Forbes. Whether it turns into a weekly ritual for Encinitas brunch fans or more of a novelty stop will come down to how locals vibe with the menu and the attitude. For now, the pink-and-mint diner is arriving with a built-in following and a promise of bold flavors to match its loud branding.
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