El Dorado Hills Town Center is about to get a little fizzier. FiiZ Drinks, the Utah-born chain credited with popularizing the "dirty soda" craze, is lined up for a spot in the shopping hub, bringing made-to-order, highly customizable soft drinks and a tight snack menu aimed at shoppers and families looking for a quick pit stop.
As reported by Sacramento Business Journal, FiiZ Drinks is expanding into El Dorado Hills Town Center as part of a broader growth push. In coverage by Sonya Sorich on June 22, 2026, the outlet notes that the chain focuses on nonalcoholic drinks, including its so-called dirty sodas, and frames the El Dorado Hills location as one move in a larger expansion play.
What FiiZ Serves
On its website, FiiZ Drinks leans into a "Your Drink. Your Way." motto, highlighting flavored sodas, energy drinks, crafted waters, frozen drinks and sweets that customers can tweak with different syrups and creamers. The brand has not stayed small, either. QSR Magazine reports that FiiZ has grown from its Utah roots to more than 70 locations, backed by an aggressive franchise strategy.
Why the Trend Is Spreading
Industry watchers say the specialty soda niche, often branded as "dirty soda," has evolved from a regional quirk into a fixture in quick-service dining, helped along by heavy customization and franchising. According to MediaPost, FiiZ leans on the promise of thousands of drink combinations and has recently boosted its national marketing as it gears up for additional growth.
Opening Timeline
The Sacramento Business Journal report does not include a firm opening date or the specific Town Center suite, so the debut timing remains up in the air for now. For those tracking the rollout, the locations and promotions page on the FiiZ Drinks site is where the company and franchise owners post opening details and special offers, which makes it the likely first stop for any grand-opening announcement.
