A fresh "coming soon" sign for viral chain PopUp Bagels quietly appeared this week at a Ventura Boulevard storefront in Studio City, hinting at the brand's next Los Angeles landing spot. The notice, posted at 12184 Ventura Blvd, quickly set off chatter on neighborhood feeds from locals already picturing their morning carb routine.
Where the Sign Popped Up
What Now Los Angeles first flagged the Studio City teaser, noting that the "coming soon" sign was photographed and shared on Instagram and clearly tags the address as 12184 Ventura Blvd. The outlet also reports that Sweetzer Capital is behind the Studio City build, based on a message hospitality franchise lead James Marzouk sent to the site.
Franchise Partner and Expansion Plans
Sweetzer Capital lists PopUp Bagels among the brands it is rolling out across Southern California and highlights an operator-led growth strategy focused on Los Angeles and Orange County. Industry coverage notes that the group signed a 25-unit development agreement last year to bring PopUp Bagels across LA and OC, according to Bake Magazine.
Bringing PopUp to Los Angeles
PopUp Bagels made its Los Angeles debut in Brentwood late last year, and coverage of that opening pointed to a quick West Coast expansion push, per Eater LA. The brand began as a pandemic project by founder Adam Goldberg and has since jumped into multiple states, leaning into its signature "grip, rip and dip" whole-bagel model, as described on the company site, PopUp Bagels.
Timeline and What’s Still Unknown
A PopUp Bagels spokesperson declined to offer more details about the planned Studio City shop, and no opening date is on the books yet, according to What Now Los Angeles. For now, neighbors and workers along Ventura Boulevard will have to settle for construction watching, since more visible buildout and hiring signs would be the next clear signal that Sweetzer is moving ahead.
If the Studio City location opens as planned, it will land in an already busy breakfast and coffee stretch on Ventura Boulevard and add another early-morning pick-up option for commuters and families in the neighborhood. Details will be updated once PopUp Bagels or Sweetzer Capital lock in and confirm an official opening date.
