Kris Miss Small Batch Bake Shop has quietly leveled up from market stall to brick-and-mortar, slipping into a storefront on Veterans Memorial Parkway in Lake St. Louis this summer. Owner Kristen Gassel grew the brand from a pandemic-era home operation into a farmers-market staple and says she built the shop to be an easy, low-stress option for people managing food allergies.
New shop on Veterans Memorial Parkway
The new Kris Miss retail location sits at 11102 Veterans Memorial Parkway. For now, the bakery keeps limited hours: Fridays from 3 to 7 p.m. and Saturdays and Sundays from 9 a.m. to 2 p.m., after opening its brick-and-mortar in June, the owner told media, as reported by St. Louis Magazine. City records list a December 2025 commercial permit tied to the bakery buildout, including a three-compartment sink, double ovens and a type-2 hood, according to the City of Lake Saint Louis.
Allergen-friendly menu and community mission
Gassel launched Kris Miss from her home during the pandemic, eventually becoming a regular at local farmers markets. She recalls a mother and son at her booth, with the boy asking, “You mean I can have anything?” Gassel told the magazine that “really, my passion lies more with helping people.” Those instincts are baked into the menu, where every item is vegan, gluten-free, soy-free, corn-free, dairy-free and free of artificial flavors and dyes. The shop’s signature cinnamon rolls have become a weekend magnet and often sell out, according to St. Louis Magazine.
What to order
The pastry case rotates through seasonal scones, sandwich cookies and brookies alongside those sought-after cinnamon rolls. Behind the counter, the team pours lattes and café Americanos that stick to the same dietary standards as the baked goods. The bakery appears in local vegan roundups such as VeganSTL and uses beans from small-batch St. Charles roaster Laney Roasting Company, per local listings and coverage.
Looking ahead
For now, the compact storefront functions as a quick, clearly labeled stop for families who need safe sweets without a guessing game. Gassel has said she hopes to expand hours and seating as demand grows. The opening caps a familiar local arc: a market-born business settling into a neighborhood spot that aims to serve both customers with dietary restrictions and anyone who just wants a cinnamon roll they do not have to worry about.
