Bad Ass Coffee of Hawaii is steering its island‑themed café concept straight into downtown Daytona Beach, with plans to open a new shop later in 2026. The move would plant a national coffee brand in a downtown corridor that has been getting a serious facelift, pairing the company’s signature blended drinks and Aloha‑style branding with the city’s evolving core.
Downtown Debut Targeted For Late 2026
According to the Orlando Business Journal, Bad Ass Coffee is planning its Central Florida debut with a café in downtown Daytona Beach and is aiming to open later in 2026. The report notes that the plans surfaced through company materials and local leasing channels, quietly signaling that the deal is far enough along to show up on the radar but not yet ready for a ribbon‑cutting date.
Three‑Store Daytona Deal Dates Back To 2024
This Daytona push has been in the works for a while. In May 2024, the brand put out a press release announcing a three‑store development agreement for the Daytona Beach market and naming local franchisees Terri and Jessie Simmons. That release described the multi‑unit commitment as the company’s first move onto Florida’s Atlantic Coast, per PR Newswire.
Franchise Pipeline And Local Commitments
On its franchise pages, Bad Ass Coffee lists Daytona Beach among its existing development agreements and tags the market as “coming soon.” The brand highlights a three‑store minimum development commitment and outlines financial thresholds for would‑be operators. Its territories map also shows several Florida locations already open, underscoring how the company is methodically building out its presence across the state. For more on the growth play, see the franchise territory details at Bad Ass Coffee of Hawaii.
Growth Fueled By Nontraditional Coffee Spots
Industry coverage points out that Bad Ass Coffee has been speeding up expansion by leaning into nontraditional locations such as travel‑plaza cafés, kiosks and micro‑units, which have helped the brand scale quickly in Florida and along the East Coast. CEO Scott Snyder told Food On Demand that the company favors multi‑unit operators and likes to experiment with captive‑audience sites as part of its broader strategy.
Downtown Daytona Tries To Cash In On Its Makeover
The City of Daytona Beach has been rolling out a Main Street streetscape project and other CRA initiatives aimed at improving walkability and shoring up retail in the downtown core. Meetings and budget documents show active planning and funding for these upgrades. Those public investments, along with recent hotel and mixed‑use projects, are helping make downtown a more appealing target for national food‑and‑drink operators, according to city project pages and planning materials. For background, see the Main Street project summary from the City of Daytona Beach.
What Locals Should Watch Next
For now, there is no company‑posted street address and no formal grand‑opening date on the books. Bad Ass Coffee’s franchise pages continue to list Daytona as “coming soon,” while local business trackers still peg the opening for later in 2026. Expect a more detailed announcement, hiring posts and build‑out updates to trickle out through the company’s franchise pages and local business outlets as permitting and construction move ahead.
