Crown Sterling has pulled its plan to turn a prominent Addison office property into a residential project after the town’s Planning and Zoning Commission recommended against the latest rezoning request. The retreat leaves The Princeton’s future hanging over one of North Texas’ most visible office corridors.
According to The Real Deal, Crown Sterling bought the property in 2024 and later proposed redeveloping the site with 365 apartments, 10 condo townhomes, five live-work units and office space. The developer then tried to rezone the office building for an all-condo project, but Addison’s commission recommended that the Town Council deny the request in May.
The Princeton Plan Has Already Gone Through Several Pivots
The property covers roughly 4.69 acres near the Dallas North Tollway, and the project has shifted considerably since the first redevelopment concept emerged. Addison planning records previously described a proposal for as many as 400 multifamily units at the site, replacing the existing office use with a large residential building and related private open space.
The town’s earlier staff review evaluated the proposal against Addison’s comprehensive plan and housing policy, including questions about density, open space, design and the appropriate mix of uses along the Tollway corridor. That helps explain why the project became less of a simple apartment proposal and more of a land-use tug-of-war over what Addison wants its office districts to become.
Crown Sterling’s own property page still lists The Princeton as a 372,000-square-foot office building. For now, the withdrawal does not create a new residential community or restore a clear long-term office strategy; it simply sends the site back to the drawing board.
Addison Is Rethinking Its Development Mix
The reset comes as Addison is reworking other major development plans near its future Silver Line station. In an update on the Addison Circle transit-oriented development, the town said the concept was shifting away from more than 600 multifamily units toward a mix centered on offices, entertainment and hospitality.
That does not mean North Texas has given up on office-to-residential redevelopment. The Dallas Morning News reported that adaptive-reuse projects added 698 apartments across North Texas in 2024, while a related parking-garage parcel in Farmers Branch has received approval for 130 apartments above the existing structure, according to Farmers Branch city records.
For Addison, the next chapter at The Princeton will likely depend on whether Crown Sterling returns with a revised mix that satisfies the town’s planning priorities. The Real Deal reported that a town spokesperson said Crown Sterling wants to go back to the planning phase, meaning this high-profile redevelopment fight may be paused rather than finished.
