Downtown New Braunfels just lost one of its coziest hideaways. The Tea Charmer, a tearoom and intimate event space tucked above Clay Casa, has quietly gone dark. Regulars and couples who had booked small weddings say the boutique, known for its loose-leaf blends and high-tea parties, appears to have shuttered sometime in June.
Local Outlet Flags June Closure
According to Community Impact, The Tea Charmer closed sometime in June, and when the outlet checked, the business' website and social media accounts were not accessible. The report also noted that the tearoom operated above Clay Casa and listed its downtown address.
Website Lingers, Reservations On Hold
The Tea Charmer's online presence has not fully disappeared. The shop's website still lists 301 W. San Antonio St., Suite 200, and carries a notice that it is "CURRENTLY NOT ACCEPTING NEW RESERVATIONS FOR HIGH TEAS OR PARTIES," according to The Tea Charmer website. The site also shows a main phone number and a separate line for event inquiries for anyone with questions.
From Mobile Pop-up To Downtown Tearoom
Owner Jayna Owens launched The Tea Charmer as a mobile retail business in 2023 and later opened a brick-and-mortar spot downtown in July 2024, per earlier coverage from Community Impact. A feature in City Lifestyle described the tearoom as a full sensory experience, with tester jars, signature blends like a "Happy Tea" and a "Sleep Blend," plus a calendar of themed events and children's teas.
Tea, Vows, And Small-Scale Celebrations
Wedding-vendor listings presented The Tea Charmer as an intimate event venue offering full-service packages with modest guest capacities, according to Zola. Local directories and the Downtown New Braunfels association still list the tearoom at 301 W. San Antonio St., a reminder of how the space was marketed to brides, locals, and out-of-town visitors alike.
Have A Booking? Here's Your Next Move
Customers holding upcoming reservations should note that the company's site continues to display contact numbers for general and event inquiries while the reservation pause message remains front and center, according to The Tea Charmer website. We will keep an eye on local business listings and community notices and update this report if the owner confirms a permanent closure or announces new plans for the downtown space.
