The water slides are giving way to walk-up apartments at one of Jacksonville Beach's most familiar corners.
Crews have started construction on a 415-unit mixed-income apartment community at the former Adventure Landing site at 1944 Beach Boulevard in Jacksonville Beach. Led by Trevato Development Group, the project will replace the three-decade-old amusement park with new rental housing aimed squarely at the Beaches market.
Upon delivery, the community is slated to include 385 market-rate apartments and 30 affordable and workforce units in four three-story buildings, as reported by Multi-Housing News. Floorplans will range from one- to three-bedroom units, targeting everyone from singles to families to downsizers. The outlet also reports that the project will feature resident amenities and substantial on-site parking.
What the Site Will Include
Trevato Development Group describes the plan as a compact cluster of buildings built around a public 1,800-square-foot coffee and retail space, with architecture inspired by Alys Beach. The developer's materials list construction as beginning in the third quarter of 2026, with an estimated total cost in the $100 million range. Trevato also highlights its decision to conserve a portion of the parcel and to use a tighter development footprint than some earlier concepts for the property.
Timeline and Site History
The parcel was rezoned for apartments in late 2022 after negotiations with the Jacksonville Beach City Council, which secured concessions including 30 set-aside affordable units, according to the Jacksonville Daily Record. Trevato purchased the site in 2021 for roughly $7.9 million, based on public records reviewed by Multi-Housing News.
Adventure Landing, which had been a local staple for years, closed in October 2025, and demolition work started in May 2026, according to Florida YIMBY. Developers expect pre-leasing and initial move-ins during 2028, turning a onetime go-kart and mini-golf destination into a full-scale residential address.
Where It Fits in the Market
The project lands as the broader region works through a hefty construction wave that has left several Sun Belt metros with elevated apartment deliveries and slower absorption, according to industry data from Yardi Matrix. Local reporting pegs the development's price tag at roughly $120 million, and planners argue that high-amenity product in the Beaches submarket will be critical to its success, per the Jacksonville Business Journal.
The developer plans to phase in commercial leasing and public-facing retail as construction moves toward the 2028 leasing window. Work is already under way on site, and city officials say Trevato has committed to public access and conservation measures tied to the rezoning deal. More detail on leasing, timelines and public amenities is expected as the build progresses and the former theme park fully transitions into a mixed-income neighborhood.
