
Humble is about to get a new dessert stop with enough menu options to turn a simple ice cream run into a full-on sugar mission. The Sweet Swirl is rolling out a new location with a soft launch already underway and a grand opening planned for Friday, August 14.
The family-owned shop is offering 40% off all products during the soft-launch period, according to Community Impact. The new shop is located at 9506 N. Sam Houston Parkway E., Suite 210, and the business has also listed the Humble location on its official website.
From Bubble Waffles To Frozen Hot Chocolate
The Sweet Swirl’s menu goes well beyond standard scoops, with soft serve, bubble waffles, floats, slushies, boba milk teas, espresso drinks, coffee, milkshakes and frozen hot chocolate. The shop also promotes rotating flavors and small-batch ice cream, including dairy-free options.
The brand’s existing menu includes combinations such as bubble tea topped with ice cream, affogatos made with soft serve and espresso, and layered mason jar creations. In other words, Humble’s next dessert outing may require a little more decision-making than simply choosing chocolate or vanilla.
A Growing Dessert Brand From The Woodlands Area
The Sweet Swirl was founded by father-daughter duo Prince and Anita Eti, who have lived in The Woodlands area for more than two decades, according to the company’s story. The family describes the business as a community gathering place shaped by its Nigerian roots, local connections and interest in creative flavors.
The Humble opening expands the brand beyond its Shenandoah shop, where The Sweet Swirl currently serves desserts and drinks daily. With the discount running before the grand opening, the shop is giving local customers an early excuse to sample the menu before the official celebration.









