H‑E‑B is rolling out two new Joe V’s Smart Shop discount supermarkets in the Houston area, with construction already underway and both locations expected to open in 2027. One store is set to anchor the Market at City Park near Highway 288, and the other is planned along US‑59 in Humble. Each store clocks in at roughly 57,000 square feet and will, for the first time at Joe V’s, feature South Flo Pizza baked in‑store daily.
According to the Houston Chronicle, H‑E‑B lists the City Park site at 1227 W. Orem Drive near Highway 288 and the Humble site at 19611 US‑59 near Interstate 69. The Chronicle reports that construction is already underway, with the Humble store slated to arrive early in 2027 and the City Park location scheduled for later that year. The paper also notes that these two Joe V’s locations will stand apart from earlier stores thanks to the in‑store South Flo Pizza grab‑and‑go option.
Joe V’s Is H‑E‑B’s Budget Format
H‑E‑B’s own newsroom traces Joe V’s back to 2010 and outlines how the brand has grown across Texas as a lower‑cost banner meant to complement the company’s mainline stores. Company materials say Joe V’s locations generally run in the mid‑50,000‑square‑foot range and emphasize fresh departments while keeping product assortment and operations lean to help deliver lower prices. For more background on recent openings and the brand’s move into North Texas, see the H‑E‑B Newsroom.
Where They’ll Sit And Local Context
Developer leasing materials for The Market at City Park list Joe V’s as an anchor tenant and show the West Orem and Highway 288 site moving through marketing and entitlement stages. A Crexi listing for the City Park parcel includes project details and notes a forthcoming grocer as the shopping center’s anchor. Meanwhile, a Community Impact report, citing a Texas Department of Licensing and Regulation filing, says work on the Humble site began in January and describes converting an existing roughly 58,000‑square‑foot building at 19611 Hwy. 59 for the store.
What It Means For Shoppers
Joe V’s is set up for budget‑minded shoppers, trading broader assortment for lower prices and a more warehouse‑style layout, a dynamic the Houston Chronicle says effectively puts the chain in the same competitive lane as stores like Aldi and Walmart. For neighbors in City Park and Humble, the new stores mean additional grocery options close to home and a likely bump in local hiring as H‑E‑B recruits Partners ahead of both openings. See the Houston Chronicle for the original reporting on the announcement.
