Nike is lacing up for its exit from Santana Row. The athletic giant confirmed to local reporters today that it will close its San Jose storefront, pulling a major national name out of the high-rent shopping district. The shutdown is part of a broader reshuffle of the brand's U.S. store fleet, and comes as Santana Row cycles through a wave of tenant changes. Local shoppers can expect inventory, pickup, and member services to shift to nearby outlets while the center figures out what to do with the soon-to-be-vacant space.
As reported by the Silicon Valley Business Journal, Nike said the closure is "part of a national store reset," not a decision specific to Santana Row. Reporter Kristen Gonzalez noted that Nike did not provide a timetable for the store's final day, and that the Business Journal piece was the first local account of the company's decision for this location.
What the landlord says
Federal Realty, which operates Santana Row, is framing the loss of Nike as a chance to freshen up the lineup. "When a tenant's needs change, it gives us the opportunity to refresh the property and bring in new, exciting concepts that reflect where retail and our guests are headed next," Collette Navarrette, senior director of marketing for Santana Row, told the Silicon Valley Business Journal. Federal Realty has been actively pitching new concepts at the Row this year as it repositions its tenant mix.
Santana Row's recent churn
Nike's exit is only the latest shakeup on the property. Vine Hospitality abruptly closed its Left Bank and LB Steak locations at Santana Row in June, creating immediate dining vacancies, as NBC Bay Area reported. Earlier in the year, Best Buy's planned departure signaled a longer trend of big-box and legacy tenants shifting away from the center, according to Hoodline.
Where shoppers can go
Nike's store directory lists the Santana Row shop at 333 Santana Row, Suite 1000, and directs customers to other nearby Nike and factory stores for pickup and exchanges while the company updates its physical footprint, per Nike. Members can also use online ordering and in-store pickup options at other local Nike locations if the Santana Row hours change.
Why landlords are rethinking space
Across the Bay Area, landlords have been leaning into experience-focused tenants such as fitness clubs, wellness concepts and destination dining to keep prime locations penciling out. At Santana Row, the former Best Buy footprint has been floated for conversion to a large fitness club, a shift documented by Hoodline. SEC filings for Federal Realty for 2025 also warn that tenant departures and store closures can affect cash flow, underscoring the financial stakes of re-tenanting these marquee spaces.
Santana Row management says it is actively marketing vacated spaces and courting new, exciting concepts to refresh the center's mix. This story will be updated if Nike, Federal Realty or Santana Row announce a timetable for the store's final day or release plans for the unit.
