Frank & Eileen, the Los Angeles-based luxury women’s clothing brand, is packing up its downtown headquarters and heading west to Playa Vista’s Hercules Campus, planting its flag on the historic Howard Hughes site alongside tech and creative heavyweights.
Deal details
The company has signed a 37,453-square-foot lease at 12101 West Bluff Creek Drive on the Hercules Campus, according to the Los Angeles Business Journal. Savills brokers John Bertram, Hunter Bertram and Luke Troedson represented Frank & Eileen in the deal, while Jones Lang LaSalle handled the landlord side, the Journal reports.
Founder and CEO Audrey McLoghlin said in a statement that the team was drawn to the campus for its outdoor amenities and its “prestigious history,” a combination that checks both lifestyle and branding boxes for the growing label.
Historic campus, modern tenants
The Hercules Campus traces its roots to Howard Hughes, who originally developed the site, and was later repositioned by The Ratkovich Company and institutional partners, who converted former aerospace buildings into creative offices. A Ratkovich press release on PR Newswire highlights the landmark hangar and chronicles the property’s history, noting marquee tenants such as YouTube and other creative agencies.
Where this fits in the market
The Frank & Eileen move follows a renewal by marketing agency 72andSunny for roughly 46,164 square feet. Together, those leases have pushed Hercules Campus to about 90 percent occupancy, while the broader Playa Vista office market sits at around 26.5 percent vacancy, according to the Los Angeles Business Journal, which cites JLL market data.
That split between a tight, amenity-heavy campus and a softer surrounding submarket helps explain why a lifestyle-focused fashion brand would trade a traditional downtown address for a more curated, campus-style setting.
Why it matters for Frank & Eileen
The Hercules Campus offers large, contiguous floor plates and outdoor common areas geared toward design work, collaboration and customer-facing events. JLL’s listing for 12101 Bluff Creek shows suites available up to roughly 37,462 square feet, enough room for the brand’s key corporate and design functions under one roof.
Frank & Eileen has been expanding both its retail and wholesale presence while promoting its identity as a B Corp-certified, woman-led business under McLoghlin. She has also launched philanthropy tied to entrepreneurship, as profiled by Forbes, a positioning that meshes neatly with a high-profile, historically rich campus address.
Representation and next steps
Savills representatives did not immediately respond to requests for further comment. JLL, which served as landlord broker, continues to market suite sizes and leasing contacts for the building.
For now, the relocation underscores a broader trend of creative and consumer brands chasing amenity-packed, story-filled campuses over generic towers, using their office choices as one more extension of the brand.
