Soho House is planting a flag in Venice Beach in summer 2027, with plans for a two‑story private club and rooftop terrace a short walk from Abbot Kinney Boulevard. The membership‑only spot is being pitched as a hub for food, wellness and steady cultural programming, with dedicated areas for movement, recovery and social events. Company materials say the Venice House will feature both communal and private contrast‑therapy suites, a movement studio and year‑round workshops, and the announcement has already stirred up the familiar Venice debate over high‑end hospitality crowding into the neighborhood.
According to Soho House, the "Opening soon" preview for the project outlines indoor club rooms, an outdoor top‑floor terrace and the brand’s first Health Club Cafe. Plans call for a communal 50‑person contrast suite with a hammam, sauna and cold plunges, along with private contrast suites, cryotherapy and an ice‑bath room. The company also points to daily movement programming and a fireside relaxation lounge. Applications are already open for Every House membership at Soho House Venice Beach, and the site lists annual membership at $6,000.
Wellness, Food and 'House Goods'
As reported by the Santa Monica Daily Press, the Venice outpost will roll out "House Goods," described as a purpose‑driven food‑and‑drink concept structured around morning, noon and night and developed with local wellness experts. The outlet notes that members will be offered a calendar packed with creative workshops, breathwork, sound baths and a mix of private and social contrast‑therapy sessions. The new House will be the fifth Soho House location in the greater Los Angeles area, extending the brand’s already dense local footprint.
Company Context
The Venice project follows Soho House’s return to private ownership in 2025 in a deal led by MCR Hotels, a shift covered by outlets including Sky News, which noted that investors such as Ashton Kutcher joined the buying group. Company leadership has cast the move as an opportunity to refocus on members and long‑term investments instead of quarterly earnings reports. That backing may help speed up Soho House’s build‑out in the L.A. market, even as it stirs up fresh debate in Venice about development and neighborhood change.
What to Know Now
Applications and details for the Venice House are available on the Soho House membership page, which lays out Every House benefits and the application process. Construction schedules and programming specifics are expected to come into focus as Soho House and local partners refine plans in the lead‑up to the summer 2027 opening. Venice has long wrestled with questions of gentrification and new development, a tension chronicled over decades by outlets such as the Los Angeles Times, and the Venice Beach House announcement is likely to put those issues back at the center of neighborhood conversation.
