Dallas

SusieCakes Sugar Rush: California Bakery Doubles Down On DFW

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Published on July 28, 2026
SusieCakes Sugar Rush: California Bakery Doubles Down On DFWSource: Google Street View

Dallas-Fort Worth’s dessert scene is getting a little sweeter, as California-born bakery SusieCakes moves ahead with two new North Texas shops: one headed to Dallas’ West Village in fall 2026 and another slated for Frisco’s Fields West development in 2027. The additions extend the chain’s growing DFW footprint and promise more made-from-scratch layer cakes, cupcakes, and buttercream-heavy treats within quick reach of two walkable shopping corridors.

For those who like to plug a destination straight into their maps app, the new storefronts are listed at 3699 McKinney Ave., Suite 318 for the West Village bakery and 5501 Fields Parkway, Suite B120 for the Fields West spot in Frisco. The West Village location is scheduled to open in fall 2026, with Fields West following in 2027, as reported by CultureMap Dallas.

Expansion in a hot market

According to the company, the twin openings will bring SusieCakes’ Dallas-Fort Worth presence to five bakeries and its Texas total to eight, contributing to a national network of more than 30 locations. Founder Susan Sarich, who launched SusieCakes in Los Angeles in 2006, called North Texas “an incredibly important growth market” in the company’s expansion announcement, as reported by QSR Magazine.

What to expect at the counter

Both shops are expected to carry SusieCakes’ familiar lineup, including the Vanilla Celebration Cake, custom layer cakes, and buttercream-topped cupcakes, along with rotating seasonal desserts and ready-made slices. The brand highlights scratch baking and classic, homestyle recipes as the backbone of both its in-store business and nationwide shipping operation, per SusieCakes.

Two different neighborhoods, two different plays

In Dallas, the West Village bakery is poised to tap into steady foot traffic from the neighborhood’s pedestrian-focused mix of shops, restaurants, and residences. Up in Frisco, the Fields West storefront will sit inside a 55-acre mixed-use village designed to draw locals and visitors near PGA Frisco and a cluster of new attractions. Fields Frisco materials describe Fields West as a high-end urban village with retail, dining, and residential offerings rolling out through 2027, as outlined by Fields Frisco.

The expansion tracks with a broader trend of national bakery brands doubling down on Dallas-Fort Worth as the region continues to grow. SusieCakes is already hiring for the West Village shop, and the chain is expected to roll out grand-opening events as each buildout wraps. For further details and the company’s release, see QSR Magazine.