Dearborn’s dessert game is about to level up in a loud way. Homies, the viral doughnut brand that operates as Homers in Quebec, is taking over the storefront at 23780 Michigan Ave, bringing its neon-bright, camera-ready creations to Michigan Avenue.
The chain built its reputation on over-the-top, Instagram-friendly doughnuts and mash-up flavors, with everything from pizza-style doughnuts to Dubai chocolate on the menu. Fresh construction work and new signage at the site have already turned heads among neighbors and drivers along the strip.
According to the Detroit Free Press, the brand’s U.S. Instagram has the Dearborn address tagged as “coming soon,” but no official opening date has been posted. The outlet reports that Homies leans into both sweet and savory novelty items and notes that its Canadian shops advertise more than 30 varieties. The Free Press also identifies the Michigan Avenue storefront as the future Dearborn location.
Metro Times grabbed the original Instagram announcement, which hyped, “Dearborn is about to get one of the most viral donut shops around!!!” That report added that the company was eyeing an opening “later this month or early August.”
Local outlet What Now Detroit reports that Hassan Medlej, the master franchisee for Michigan locations, said the Dearborn shop could debut at the end of July or the beginning of August, depending on inspections. What Now Detroit also notes that Medlej and partner Mohamed Zakaria are behind a slate of additional Southeast Michigan stores.
Brand Origins And Expansion
The concept began in Montreal, where it still goes by Homers, and has been expanding quickly across Canada and into other North American markets. Coverage of the brand’s growth by Streets of Toronto shows Homies moving beyond Quebec into Ontario and adding U.S. locations.
What To Expect
Fans can expect a menu built for social feeds as much as for sugar cravings. Classic glazed and cream-filled doughnuts share space with loaded options like pizza-topped and Dubai chocolate doughnuts, plus milkshakes, ice cream and coffee, per Metro Times. The company’s social teasers and reporting on its Canadian menus suggest the Dearborn shop will lean hard into colorful, high-drama presentations.
Where On Michigan Avenue
The new Homies location sits on the north side of Michigan Avenue near S. Telegraph Road, just west of the Henry Ford Museum. Records that previously listed a Tim Hortons at 23780 Michigan Ave back up local reporting that Homies is taking over that building, according to SOMI.
Dearborn's Sweet Scene
Homies are landing on a stretch that is quietly turning into a desert corridor. Michigan Avenue spots like Mochi Dough are already drawing lines and social-media buzz, as reported by Axios Detroit. A nationally viral doughnut brand adds another attention-grabber to the mix for locals and visitors alike.
As of this report, the company still has not announced an official opening date on its social channels, according to the Detroit Free Press. For now, neighbors and doughnut fans are watching the buildout at 23780 Michigan Ave while local coverage points to a likely late July to early August opening window.
