Pura Vida Miami, the fast-growing wellness café chain born in Florida, is sailing into Long Beach. The brand is set to take over the former Noble Rotisserie space at 2ND & PCH, grabbing a high-visibility spot on East Pacific Coast Highway near the marina and continuing its rapid move into Southern California shopping-center dining.
According to What Now Los Angeles, the incoming café is slated for 6460 E. Pacific Coast Hwy, Suite 125. The outlet also reported that Noble Rotisserie announced in April it would relocate to another spot inside the same center. That report was the first public confirmation of the specific unit and the tenant trade.
Prime Spot On The Bay
The 2ND & PCH shopping center directory already lists “Pura Vida Miami” as a coming-soon dining tenant on its map. 2ND & PCH's directory lays out the center's restaurant mix facing Alamitos Bay, with a blend of national and regional concepts that Pura Vida will soon join.
Friendly Handoff From Noble Rotisserie
Local coverage captured a notably gracious response from the outgoing tenant. Noble Rotisserie owner Sidney Price told Longbeachize he was “so happy to welcome Pura Vida to the neighborhood” and confirmed Noble Rotisserie would shift to a nearby space in the same complex. The comments point to a cooperative handoff rather than a landlord-driven shakeup.
From Miami Startup To Multi-State Chain
Pura Vida was founded in Miami in 2012 by Omer and Jennifer Horev and has since grown into a multi-state café chain. The company marked its 50th location in April, according to a company press release on Pura Vida Miami. The brand highlights menu items pitched to health-conscious diners, and local reporting notes that the chain now lists more than 50 locations on its site as it pushes deeper into California. What Now Los Angeles reported on that growing roster of units.
Hiring Hints At Opening Timeline
Job listings are doing most of the talking about Long Beach timing so far. National employment boards show Pura Vida roles in Long Beach, signaling an active buildout and hiring phase for the new café. Glassdoor and other job sites list Long Beach openings under the Pura Vida banner, while the brand's recent California push has already included a Costa Mesa debut at South Coast Plaza earlier this year. South Coast Plaza covered that opening in January.
Pura Vida has not yet posted an official Long Beach opening date on its locations page, and the company has not released a public timeline for the 2ND & PCH café. The chain's main store list already shows numerous California addresses but still does not include Long Beach. For now, center directories, local coverage and job postings remain the clearest indicators that Pura Vida is on its way to 6460 E. Pacific Coast Hwy, Suite 125.
