Amon-Ra St. Brown is about to be impossible to miss at Michigan gas stations and grocery stores. Starting Monday, limited-edition Red Bull cans featuring the Detroit Lions wide receiver will hit shelves exclusively in the state, marking the first time an active NFL player has ever appeared on a Red Bull can.
The Michigan-only rollout comes courtesy of a press release detailing the launch, as reported by Deadline Detroit. St. Brown, 26, called the honor surreal, saying he had never before been featured on a can and found the whole thing awesome, according to the same press release. He has served as an official Red Bull spokesman since 2025, a role that set the stage for this milestone can design.
A Fan Contest Built Around His Signature Celebration
Red Bull isn't just slapping St. Brown's face on aluminum and calling it a day. The company is running a fan sweepstakes tied to the launch, according to Red Bull, inviting Michigan residents to submit their own touchdown celebration videos online or at local Celly Stations for a chance to meet St. Brown in person. It's a fitting tie-in given the receiver's reputation in Detroit for creative post-touchdown celebrations, most famously his signature headstand, which the same source notes gained widespread media attention during the 2023-2024 seasons.
Local fans have already turned that celebration into folk art. Rochester's Home Bakery built a life-sized cake of St. Brown in January 2025, and a Commerce Township corn maze modeled his headstand in September of that year, per footage posted to YouTube. Those tributes reflect just how deeply St. Brown has embedded himself into Detroit's sports culture in a relatively short span.
From Fourth-Round Pick to the League's Highest-Paid Receiver
St. Brown's path to a Red Bull can started with a chip on his shoulder that he still carries. Drafted 112th overall in the fourth round of the 2021 NFL Draft out of USC, he reportedly memorizes and recites the names and colleges of all 16 wide receivers picked ahead of him three times before every practice, according to a widely shared account on Reddit.
That motivation translated into elite production. Across his first five NFL seasons in Detroit, St. Brown racked up 547 receptions for 6,252 receiving yards and 44 touchdowns, earning four Pro Bowl selections and two AP First-Team All-Pro honors, per Red Bull's athlete profile. His 2025 season alone produced 1,401 receiving yards and 11 touchdowns. That performance helped land him a four-year, $120 million contract extension with the Lions in April 2024, including $77 million guaranteed, which made him the NFL's highest-paid wide receiver at the time, as CBS News Detroit reported. The deal runs through the 2028 season, and Hoodline has previously tied that extension to General Manager Brad Holmes' broader strategy of retaining homegrown draft talent, a philosophy also reflected in running back Jahmyr Gibbs' recent $67.5 million deal.
A German Connection That Fits Red Bull's Global Push
St. Brown's appeal extends well beyond Detroit. He holds dual U.S. and German citizenship through his German mother, speaks fluent German, and serves as an official Global Flag Football Ambassador for the NFL, according to the International Federation of American Football. He has also expressed interest in competing for Team Germany in flag football at the 2028 Los Angeles Olympics, per a report from Side Lion Report.
That international profile lines up with another 2026 milestone for the Lions: the franchise was selected to play a regular-season game in Munich this season, marking Detroit's first international game in over a decade, according to the Detroit Lions. The NFL's 2026 international slate features nine games spread across four continents, underscoring how St. Brown's dual heritage now overlaps with the league's own expansion ambitions.
Part of a Broader Red Bull Football Roster
St. Brown's can isn't happening in isolation. Red Bull has been steadily building out its American football endorsement roster, which now includes Philadelphia Eagles defensive back Cooper DeJean, Texas quarterback Arch Manning, and Ohio State wide receiver Jeremiah Smith, according to CBS News Philadelphia. DeJean joined the roster in August as the brand's first defensive back, a signing Hoodline covered in its report on his grease pole stunt in Philadelphia.
The Red Bull can also arrives as St. Brown continues building a national lifestyle brand presence beyond the field. He previously launched Abercrombie & Fitch's 2025 NFL streetwear partnership, a move Hoodline detailed in its coverage of the Lions' tailgating gear line, which paved the way for teammate Jahmyr Gibbs' own 2026 campaign with the retailer. For Michigan fans, though, Monday's launch offers something more immediate than a contract number or a global ambassadorship: a chance to hold a piece of aluminum with their favorite receiver's face on it, and maybe even meet him in person if their celebration video makes the cut.
