A Buda dessert shop known for its towering cheesecakes and traditional chocoflan is preparing to open its first brick-and-mortar storefront in South Austin, moving beyond the food truck park where it built its following. Berry Tasty Bakery plans to open at 429 W. Ben White Blvd. SVRD EB, Unit E, in Austin, with the location expected to debut sometime between late 2026 and early 2027, pending permits.
The news comes from a report by WhatNow, which first detailed the bakery's expansion plans. Javier Jiménez, who is Berry Tasty founder Juanita Rivera's partner and serves as a company representative, confirmed the timeline to the outlet. The Ben White Boulevard address will mark Berry Tasty's second overall location and its first traditional storefront in Austin proper, following its original setup as a bakery and food truck based in Buda.
From a Home Kitchen Hobby to a Buda Food Truck
Rivera's baking story stretches back nearly two decades before any storefront was on the table. She began her path in 2007 when her older sister taught her to make her first chocoflan — the Mexican dessert that layers chocolate cake with creamy flan — as a gift for her husband, according to the bakery's own account on its website. That early lesson grew into a personal motto for Rivera, who describes her baked goods as a kind of love language.
What started as recipe experimentation and sharing desserts with friends and family eventually became a business. Rivera turned her passion into Berry Tasty Bakery in 2022, and she later formalized her pastry training by earning a diploma in basic pastry arts in 2021, per the same account relayed to WhatNow. The bakery's retail debut came on May 3, 2024, when it opened its food truck at the C & J Rail Switch food truck park at 400 N. Main St. in downtown Buda, according to Community Impact.
At that Buda opening, Berry Tasty rolled out a menu built around roughly 20 flavors of both baked and no-bake cheesecakes, alongside smoothies, iced coffees, and milkshakes, Community Impact reported at the time. The C & J Rail Switch food truck park itself dates back to September 2018 and has hosted other local vendors over the years, including Faster Bryan Sushi, Gotji's Kitchen, and Chocolate Drop Confections, giving Berry Tasty a built-in customer base before it ever considered a storefront of its own.
What's on the Menu, and Where the New Shop Will Sit
Today, Berry Tasty's offerings extend well beyond cheesecake into cakes, pies, tres leches, flan, individual dessert slices, pecan pie, apple crumble, and brownies, with flavors including pistachio, oreo, biscoff, dulce de leche, mango, and strawberry. The planned Austin location sits in the 78704 zip code near the Galindo and West Congress neighborhoods, roughly 0.4 miles from the Ben White Center and 1.1 miles from St. Edward's University, according to a listing on ForRent.com.
The building itself, constructed in 1971, is a 3,656-square-foot multi-tenant property with pylon signage and high visibility along the US-290/HWY 71 corridor, according to a LoopNet listing. Berry Tasty's planned Unit E would join a commercial strip that already includes Kings Cigar Lounge, InTax Insurance & Tax, and hair salon Genesis By Lolis, based on business listings on Fresha and Birdeye. Jiménez told WhatNow that Berry Tasty is also in the process of rebranding as it expands to the second location, though the new name had not been finalized at the time of publication.
Part of a Broader Wave of Latina-Owned Business Growth
Rivera's expansion mirrors a broader surge in Latina entrepreneurship nationwide. The number of Hispanic and Latina women-owned employer firms grew by 37.2% between 2022 and 2025, nearly five times faster than the 8.0% growth rate for all U.S. women-owned employer businesses, according to the 2026 Wells Fargo Impact of Women-Owned Businesses report cited by Forbes.
That growth trend was already visible around the time Rivera founded her company: a 2024 analysis of U.S. Census Bureau data found that new Latino-owned businesses accounted for 36% of all U.S. business launches in 2023, forming at more than twice the rate of the general population, Forbes reported separately. An industry report published in February 2026 estimated that Latina-founded businesses collectively contribute $1.2 trillion annually to U.S. gross domestic product and generate $500 billion in revenue, even as funding constraints remain a primary hurdle for roughly 48% of start-ups, according to a report from Gitnux.
For now, several details about Berry Tasty's next chapter remain unsettled. The bakery's new name has not been finalized, and it is unclear whether the original Buda food truck will keep operating once the Austin storefront opens. Municipal permitting timelines with the City of Austin will also determine whether the late 2026 to early 2027 target holds.
