The 22-story tower at 360 Bowery, on the southwest corner of East Fourth Street in NoHo, was supposed to be humming with Chobani employees by now. Instead, the building Chobani leased in full — all 121,000 square feet of it — remains largely empty, with a ground floor still resembling a concrete shell and no office workers inside months after its planned opening.
The stalled rollout, first detailed by The Real Deal, centers on what Chobani unveiled in October 2024 as Chobani House — a planned global business headquarters combined with a community kitchen, an innovation center for food scientists working to eradicate global hunger, an incubator lab for nonprofits, experiential retail, and a home base for a nonprofit founded by Chobani CEO Hamdi Ulukaya that helps refugees find jobs. Chobani had announced its plans to turn the building into its global headquarters in September 2024, and the company originally targeted an opening in the fourth quarter of 2025, according to the outlet's reporting. A Chobani representative declined to comment on the state of Chobani House, per the same account.
The building itself is a striking presence on the block: a 275-foot boutique tower designed by Morris Adjmi Architects with a custom unitized curtain wall of fluted blush-colored spandrel panels and dark gray aluminum frames, plus outdoor terrace amenities including a seventh-floor club space, according to New York YIMBY. CBSK Ironstate developed the property in partnership with AECOM-Canyon Partners, and the landlord group behind Chobani House includes Charles Blaichman, Abe Shnay, Scott Shnay, Michael Barry, and David Barry, per the same reporting. A security guard told the outlet the building is planned to open at some point, offering little more clarity than that.
A NoHo Corner With History
Before construction began, the site had a very different identity. From 1994 to 2020, it was home to B Bar & Grill, a neighborhood fixture built on a former gas station lot that developers acquired for $59.5 million, according to EV Grieve. B Bar & Grill closed for good during the March 2020 pandemic lockdowns before the site was cleared for the tower that stands there now.
The stakes for the empty building are considerable given NoHo's commercial real estate premium. Office space in the Greenwich Village/NoHo submarket commanded an average asking rent of $94.96 per square foot in mid-2026, well above the $79.23 rate in neighboring SoHo, according to Metro Manhattan data. Initial asking rents for individual floors at 360 Bowery ranged from $120 to $200 per square foot before Chobani opted to take the entire building, with the top rate tied to a 5,812-square-foot duplex penthouse, The Real Deal previously reported. JLL represented the landlord partnership in those negotiations, and the brokerage team behind the deal — led by Peter Michailidis and Daniel Posy — later won the CoreNet Global New York chapter's Deal of the Year award for the transaction, after JLL reportedly evaluated dozens of Manhattan properties over an 18-month search on Chobani's behalf.
Chobani Sets Up Shop Elsewhere in the Meantime
While 360 Bowery sits idle, Chobani has been busy signing leases elsewhere in Manhattan. The company moved from its longtime Lafayette Street location to 53–55 Beach Street in Tribeca, signing a 56,000-square-foot lease there in February 2026, according to Colliers, as cited in the seed reporting. Chobani also signed a short-term 21,100-square-foot lease at 99 Hudson Street that same month, per Crain's. Chobani had previously occupied 16,780 square feet across three floors at 200 Lafayette Street starting in 2015 — space that Andreessen Horowitz leased in December 2024 to double its own footprint there to 67,120 square feet, according to The Real Deal.
Notably, while Chobani has signed these smaller interim leases, the mortgage lender for 360 Bowery established a multi-million-dollar escrow reserve in early 2025 specifically to cover ground lease payments until Chobani's official rent commencement date begins, per the seed reporting. Chobani has described Chobani House as a new model for urban development, and New York Governor Kathy Hochul touted the company's 30-year commitment to the project when it was announced. The company has not abandoned that vision, even as its physical footprint remains caught between construction delays and a shifting corporate portfolio.
A Founder Juggling Big Bets Beyond Yogurt
Ulukaya founded Chobani in 2005 after buying an upstate New York yogurt plant, and the Turkish immigrant is now worth about $12 billion. He appointed himself, or rather was appointed by New York Mayor Zohran Mamdani, to the mayor's new business advisory council this August. In the years since announcing Chobani House, Chobani has transformed from a standalone Greek yogurt maker into a sprawling food and beverage conglomerate: it spent $900 million acquiring Philadelphia coffee roaster La Colombe in December 2023, funded through a $550 million term loan plus cash and equity, according to Forbes. Ulukaya had been an early investor in La Colombe since 2015.
Chobani kept expanding in May 2025 by acquiring plant-based food maker Daily Harvest for an undisclosed sum, broadening into ready-to-make frozen meals and smoothies, per Food Dive. Ulukaya has also pursued ambitious projects far from Chobani's core business — his family office, Shepherd Futures, bought San Francisco's 128-year-old Anchor Brewing Company in May 2024, a deal Hoodline first reported. That project has also faced an extended timeline: former Anchor Brewing workers and union leaders requested rehiring commitments in June 2026 as signs pointed to a restart, according to Vinetur.
The refugee nonprofit Chobani House is meant to house, the Tent Partnership for Refugees, has its own track record of scale. Ulukaya founded Tent in 2016, and the coalition now includes more than 400 major global companies — among them Amazon, Hilton, Pfizer, and Marriott — committed to hiring and integrating refugees into local workforces, according to the UNHCR. For now, though, the group's planned home inside Chobani House remains, like the rest of the building, waiting for the doors to open.
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